Fernando Boza

Sharpshooter
DISC Type : CD

Director Ejecutivo at Actinver

Mexico City Metropolitan Area

Overview

Fernando has no verified overview

Personality Overview

Thorough Evaluator

Fast But Analytical

Precise But Practical

They respond better to strong and respectful interactions.  They like to move fast and expect the same from others. More than the product, they care about the impact of the product.

Topics They Care About

Fernando has no verified topics they care about

Media Appearances

Fernando has no verified media appearances

Work History

9-2025
Director Ejecutivo at Actinver
5-2024
Co-Founder at Lendia
1-2022 - 1-2025
Chief Operating Officer at UNIFIN FINANCIERA
12-2021
Chief Operating Officer at Banco Sabadell México
Chief Digital Officer at Grupo Financiero Interacciones

Education

2005 - 2006
PDD from IESE Business School
2013 - 2013
Leadership Talent & Diversity Management from IMD

More Information

Social Presence :

Prographics :

Exp : 4 Location : Mexico City Metropolitan Area Job Level : Mid-senior Designation : Director Ejecutivo at Actinver
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Insights For Selling To Fernando

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Make sure that you circle back fast on any action items, it wins their trust
  • Objectively showcase the impact that your product creates

DONT's

  • Do not spend too much time focusing on product tech or features
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Do not back off when challenged, respond with a confident, objective answer instead

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Fernando is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Fernando

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Fernando move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Fernando take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Fernando

Personality Compatibility


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