Fernando Castells

Critic
DISC Type : C

Productor y Camarografo at America TV

Miami, Florida, United States

Overview

Fernando has no verified overview

Personality Overview

Objective Thinker

ROI Driven

Negotiator

They prefer to do logical analysis and value evidence over emotions.  It is very likely that they will negotiate pricing or other important terms. They enjoy working alone and do not rely on others very often.

Topics They Care About

Fernando has no verified topics they care about

Media Appearances

Fernando has no verified media appearances

Work History

1-1996 - 1-2004
Productor y Camarografo at America TV
1-1993
Producer and Cameraman at Paparazzi, inc
Fotoreportero at TV Azteca
Productor ejecutivo y talento programa In Fraganti at Caribevision
Paparazzi TV Show, Talent and General Producer / Expediente Show, Executive Producer at Spanish Broadcasting System - Mega TV

Education

1972 - 1976
Licenciatura en from Universidad de La Habana, Cuba
1972 - 1976
Licenciatura en Sociología from Universidad de la Habana, Cuba

More Information

Social Presence :

Prographics :

Exp : 11 Location : Miami, Florida, United States Job Level : Junior Designation : Productor y Camarografo at America TV
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Insights For Selling To Fernando

During A Call Or A Meeting

DO's

  • Be ready for penetrating questions and critical examination of your pitch
  • Be formal and objective, they will appreciate it more
  • Don’t forget to mention how you compare to competition on both features and pricing

DONT's

  • Don’t rush them till they have clearly gotten all the necessary information
  • Do not use very emotional or colorful language
  • Make extra effort to not seem pushy or confrontational

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Fernando is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Fernando

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Fernando move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Fernando take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Fernando

Personality Compatibility


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