Fernando Cruz

Examiner
DISC Type : cs

Corporate Culinary Director at Starwood Hotels

Miami Beach, Florida, United States

Overview

Fernando has no verified overview

Personality Overview

Status Quo Seeker

Unexpressive

Late Adopter

They are always well-planned and adopt a systematic approach.  They are heavily focused on quality and prefer doing things the right way, even if it takes time. They do not like taking risks at all and go for proven options in the end.

Topics They Care About

Fernando has no verified topics they care about

Media Appearances

Fernando has no verified media appearances

Work History

1-2021
Corporate Culinary Director at Starwood Hotels
12-2014 - 1-2021
Culinary Director at 1 Hotels
9-2014 - 9-2014
Hell’s Kitchen Season 13th Chef Contestant at FOX TV
12-2013 - 12-2014
Executive Chef / HRMT Chef Instructor at Capella Hotel Group
12-2011 - 12-2013
Executive Chef at Waldorf Astoria Hotels & Resorts

Education

2004 - 2007
Bachelor's degree from The Culinary Institute of America
Education details unavailable from Colegio Ponceño

More Information

Social Presence :

Prographics :

Exp : 19 Location : Miami Beach, Florida, United States Job Level : Mid-senior Designation : Corporate Culinary Director at Starwood Hotels
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Insights For Selling To Fernando

During A Call Or A Meeting

DO's

  • Expect them to be slow and cautious, encourage them to ask more questions
  • Ask them which other stakeholders would be important for this purchase decision
  • Be firm in your communication and stay in control

DONT's

  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't rely on relationship building even if they act pleasantly
  • Don't push them too hard to make fast decisions, give them time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Fernando is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from Fernando

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Fernando move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can Fernando take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And Fernando

Personality Compatibility


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