Fernando Gutierrez

Critic
DISC Type : C

Director of Operations at Vans/VF Corporation

Azusa, California, United States

Overview

Fernando has no verified overview

Personality Overview

Critic

Objective Thinker

ROI Driven

They are quite likely to negotiate on pricing or other key terms.  They choose to analyze logically and value facts to emotions. They like to do things independently and don’t look for support from others.

Topics They Care About

Fernando has no verified topics they care about

Media Appearances

Fernando has no verified media appearances

Work History

11-2024
Director of Operations at Vans/VF Corporation
10-2024
Sr. Operations Manager at VF Corporation
1-2022 - 12-2024
Outbound Operations Manager at Vans, a VF Company
10-2013 - 1-2022
Inventory Control & Quality Supervisor at Timberland/VF Corp.
8-2012 - 10-2013
Distribution Lead at Oakley Inc.

Education

2014 - 2018
Bachelor's Degree from University of Phoenix
1996 - 2000
Education details unavailable from Gladstone High School

More Information

Social Presence :

Prographics :

Exp : 13 Location : Azusa, California, United States Job Level : Mid-senior Designation : Director of Operations at Vans/VF Corporation
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Insights For Selling To Fernando

During A Call Or A Meeting

DO's

  • Tell them what ROI they can expect
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Be formal and objective, they will appreciate it more

DONT's

  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Do not use very emotional or colorful language

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Fernando is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Fernando

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Fernando move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Fernando take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Fernando

Personality Compatibility


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