Fernando López

Questioner
DISC Type : c

Jefe de tecnología at Federacion Patronal Seguros S.A.

Argentina

Overview

Fernando is the Head of Technology at Federación Patronal Seguros, with over 20 years of experience in infrastructure, security, and digital transformation. An engineering graduate from Universidad Tecnológica Nacional, he is described by colleagues as proactive, versatile, and responsible, leading initiatives in cybersecurity, operational continuity, and hybrid infrastructure modernization.

He is a Certified Hacking Forensic Investigator (CHFI) and represented his company at major global tech events, including the RSA Conference and Oracle Cloud World in 2024.

Personality Overview

Price-Sensitive

Value Seeker

Not Easily Convinced

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. They are more likely than others to negotiate on pricing and terms.

Topics They Care About

Cybersecurity Strategy
He leads cybersecurity for his company, focuses on frameworks like Zero Trust and PCI DSS, and attended the 2024 RSA Conference.
Cloud Modernization
His work involves modernizing critical and hybrid infrastructures, and he recently attended the Oracle Cloud World 2024 event.
IT Governance
His role emphasizes aligning technology with business objectives through governance frameworks for security and risk management.

Media Appearances

Fernando has no verified media appearances

Work History

5-2024
Jefe de tecnología at Federacion Patronal Seguros S.A.
11-2001 - 5-2017
Empleado en la Division de Tecnologia. at Federacion Patronal Seguros S.A.
11-1999 - 11-2001
Dpto de Sistemas Tecnologias WEB at Iron Mountain
2-1997 - 10-1999
Desarrollador - Encargado del Dpto de Digitalizacion at Adea Administradora de Archivos S.A.

Education

1990 - 1999
Ing from Universidad Tecnológica Nacional

More Information

Social Presence :

Prographics :

Exp : 21 Location : Argentina Job Level : N/A Designation : Jefe de tecnología at Federacion Patronal Seguros S.A.
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Insights For Selling To Fernando

During A Call Or A Meeting

DO's

  • Back up any claims with data and numbers
  • Share as much information as possible regarding your product
  • Tell them that you will come back if you don’t have a good answer for a question

DONT's

  • Don’t try to be too friendly or informal with them
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Fernando is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Fernando

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Fernando move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Fernando take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Fernando

Personality Compatibility


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