Fernando Maestro Cervantes

Enthusiast
DISC Type : i

Responsable de producto y canal profesional at COYSA SANITARIOS S.L

Madrid, Community of Madrid, Spain

Overview

Fernando Maestro Cervantes is the Head of Professional Channel and Product at COYSA SANITARIOS S. L. He leverages an extensive background in the automotive industry, having held various sales and business intelligence roles at Ford Motor Company. He holds a double degree from Universidad CEU San Pablo.

His career shows a strong interest in major multinational corporations, having worked for both Ford Motor Company and Robert Bosch. This experience in large-scale operations likely informs his current strategic approach.

He transitioned from a major global automotive company to the sanitary ware industry, a unique career pivot.

Personality Overview

Consensus Focused

Story Driven

Optimistic

Unlike D or C types, they are convinced more by stories and testimonials.  They tend to be agreeable by nature, so take their promises with a pinch of salt.
 They are more about building relationships than just cutting deals.

Topics They Care About

Channel Management
His current role focuses on managing the professional channel for COYSA SANITARIOS S. L.
Product Strategy
As a product manager, he is responsible for the product lifecycle and market positioning.
Sales Operations
His background includes multiple sales management and coordination roles at Ford Motor Company.

Media Appearances

Fernando has no verified media appearances

Work History

3-2023
Responsable de producto y canal profesional at COYSA SANITARIOS S.L
11-2021 - 3-2023
Zone Sales Manager at Ford Motor Company
6-2020 - 11-2021
Coordinador Ventas red Secundaria at Ford Motor Company
12-2019 - 6-2020
Business Intelligence Analyst at Ford Motor Company
2-2018 - 8-2018
Becario departamento Herramientas Electricas PT - Back Office at Robert Bosch Tool Corporation NA

Education

2014 - 2019
Doble grado from Universidad CEU San Pablo

More Information

Social Presence :

Prographics :

Exp : 6 Location : Madrid, Community of Madrid, Spain Job Level : N/A Designation : Responsable de producto y canal profesional at COYSA SANITARIOS S.L
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Insights For Selling To Fernando

During A Call Or A Meeting

DO's

  • Give them the opportunity to lead the conversation where possible
  • Refer to interesting customer testimonials and stress on great customer experience
  • Compliment them about their personality if you get a chance

DONT's

  • Don’t be excessively objective, be like a storyteller with them
  • Don’t ask too many questions in one go, weave them into the flow
  • Don't be critical or challenge them openly, they can react defensively

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Fernando is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Fernando

  • They are unlikely to say no directly.

Insights For Deal Planning

    How fast (or slow) will Fernando move?

  • They are not very fast decision makers, even while they continue to stay engaged.
  • Can Fernando take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Fernando

Personality Compatibility


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