Fernando Maestro Cervantes is the Head of Professional Channel and Product at COYSA SANITARIOS S. L. He leverages an extensive background in the automotive industry, having held various sales and business intelligence roles at Ford Motor Company. He holds a double degree from Universidad CEU San Pablo.
His career shows a strong interest in major multinational corporations, having worked for both Ford Motor Company and Robert Bosch. This experience in large-scale operations likely informs his current strategic approach.
He transitioned from a major global automotive company to the sanitary ware industry, a unique career pivot.
Read the full overview →Unlike D or C types, they are convinced more by stories and testimonials. They tend to be agreeable by nature, so take their promises with a pinch of salt. They are more about building relationships than just cutting deals.
Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.
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