Laura Thomas

Trailblazer
DISC Type : ID

Global Marketing Transformation Lead - Home Care at Unilever

London, England, United Kingdom

Overview

Laura is the Global Marketing Transformation Lead at Unilever, bringing over 15 years of experience from major firms like WPP and THG. An alumna of Saïd Business Schools leadership program, she applies a sharp commercial lens to drive business growth through digital strategy, retail media, and e-commerce.

Outside of work, Laura is a passionate mentor dedicated to supporting women in the tech industry, having delivered courses on leadership and management. She enjoys spending her personal time practicing yoga and with her dogs.

Interesting fact: In 2020, Laura was recognized for her industry impact as a winner of the prestigious MediaWeek 30 Under 30 award.

Personality Overview

Persuasive

Informal

Charismatic

They prefer to ensure that they are in control of the situation.  They will fight for you if they come to believe in you. They are charming and can persuade others to support their decisions.

Topics They Care About

Marketing Transformation
Her current role at Unilever and public commentary focus on leveraging marketing's power to drive fundamental business transformation.
Retail & Social Commerce
A frequent public speaker on the integration of retail media and social commerce, focusing on data, attribution, and creating seamless customer experiences for global brands.
Women in Tech
A dedicated mentor, she has delivered leadership courses specifically for women in technology and dedicates time to supporting women at all career stages.

Media Appearances

2025 Shortlist Jury – New York Festivals Advertising Awards (includes Laura Thomas, Unilever). Featured in New York Festivals

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Annual Leadership Meeting 2024 – Speakers (featuring Laura Thomas, Unilever). Featured in Interactive Advertising Bureau (IAB)

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Work History

12-2024
Global Marketing Transformation Lead - Home Care at Unilever
9-2023 - 12-2024
Global Retail Media Specialist - Home Care at Unilever
2-2023 - 9-2023
Digital Managing Partner at Wavemaker UK
11-2022 - 2-2023
Precision Partner at Wavemaker UK
11-2021 - 11-2022
Head of LOOKFANTASTIC Beauty Box (Global) at THG

Education

2020 - 2020
Oxford Women's Leadership Development Programme from Saïd Business School, University of Oxford
2010 - 2011
Certificate in Digital Marketing from The Institute of Direct and Digital Marketing

More Information

Social Presence :

Prographics :

Exp : 10 Location : London, England, United Kingdom Job Level : N/A Designation : Global Marketing Transformation Lead - Home Care at Unilever
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Insights For Selling To Laura

During A Call Or A Meeting

DO's

  • Address your competition clearly and confidently
  • Showcase existing customers and use case-studies to grab their attention
  • Give them control of the sales process

DONT's

  • Do not look like someone who doesn’t know what they are talking about
  • Don’t force involvement of other stakeholders unless it is critical
  • Avoid unnecessary negativity or slowness

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Laura is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Laura

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Laura move?

  • They can reach decisions quickly if they develop trust and confidence in the product.
  • Can Laura take some risk or not?

  • If necessary, they will be ready to take risks.

You And Laura

Personality Compatibility


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