Fernando Migrone

Sharpshooter
DISC Type : DC

Vice-President, Regional Marketing, LATAM, RVP at Zendesk

São Paulo, São Paulo, Brazil

Overview

Fernando has no verified overview

Personality Overview

Thorough Evaluator

Rigorous & Demanding

Precise But Practical

They are not focused on building rapport and relationships.  More than the product, they care about the effectiveness of the product. They respond better to strong and respectful interactions.

Topics They Care About

Fernando has no verified topics they care about

Media Appearances

Fernando has no verified media appearances

Work History

12-2021
Vice-President, Regional Marketing, LATAM, RVP at Zendesk
8-2017 - 12-2021
Vice-President of Marketing Brazil at SAP
10-2013 - 8-2017
Head of Digital Marketing | Leading Digital and Social In House Agency at Microsoft
2-2012 - 10-2013
Regional Media & Digital Marketing Head @ LATAM Head Quarters at Samsung Electronics
10-2008 - 2-2012
Regional Digital Marketing Manager Latin America at Nokia

Education

1996 - 2003
Bachelor's degree from ESPM
2008 - 2009
Master in Business Communication from FGV - Fundação Getulio Vargas

More Information

Social Presence :

Prographics :

Exp : 28 Location : São Paulo, São Paulo, Brazil Job Level : N/A Designation : Vice-President, Regional Marketing, LATAM, RVP at Zendesk
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Insights For Selling To Fernando

During A Call Or A Meeting

DO's

  • Get to the point quickly instead of spending time doing small talk
  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Make sure that you circle back fast on any action items, it wins their trust

DONT's

  • Avoid being a storyteller and don’t try to oversell
  • Don’t take too much time in sending them information if they ask for any
  • Don’t be in a rush to invite them for a social meet and greet

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Fernando is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Fernando

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Fernando move?

  • They can take decisions very fast if you manage to convince them.
  • Can Fernando take some risk or not?

  • The risks don’t matter much to them.

You And Fernando

Personality Compatibility


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