FERNANDO (Nando) Miño CPA,BE,MBA

Critic
DISC Type : C

Executive Director at GRUPO MACRO (Business Consultancy)

Quito, Pichincha, Ecuador

Overview

Fernando Miño is the Executive Director of Grupo Macro LATAC, specializing in transforming corporate culture across Latin America. His expertise, backed by studies at Harvard Business School, focuses on improving commercial discipline, customer service, and team execution to drive economic value for companies.

He has invented and patented two corporate training games designed to enhance skills in customer service and change management.

Personality Overview

Objective Thinker

ROI Driven

Negotiator

Unless the value is proven by data, they are unlikely to value fancy features.  They like to do things independently and don’t look for support from others. They choose to analyze logically and value facts to emotions.

Topics They Care About

Corporate Culture
His company, Grupo Macro, is dedicated to cultural transformation centered on sales discipline, customer service, and strategic execution.
Customer Experience
He emphasizes building client-centric cultures to aggressively raise Net Promoter Scores (NPS) and has stated, "service is our vice. "
Sales Coaching
Actively leads events and training on "Field Coaching Comercial, " sharing practical tools to transform sales team mindsets and routines into measurable results.

Media Appearances

FERNANDO has no verified media appearances

Work History

8-1999 - 6-2025
Executive Director at GRUPO MACRO (Business Consultancy)
1-2011 - 4-2025
Executive Director at Andean Center for Latin American Studies (ACLAS)
5-2016 - 4-2020
Director LatinoAmerica Spain & Portugal at PsychoGeometrics®
Oficial Fiduciario at BANCO SOLIDARIO S.A.
Ejecutivo at PRODUBANCO - Grupo Promerica

Education

2014 - 2014
Leading profesional service firms from Harvard Business School
1999 - 2000
Master in Public Administration (MPA) from Linköping University

More Information

Social Presence :

Prographics :

Exp : 20 Location : Quito, Pichincha, Ecuador Job Level : N/A Designation : Executive Director at GRUPO MACRO (Business Consultancy)
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Insights For Selling To FERNANDO (Nando)

During A Call Or A Meeting

DO's

  • Be ready for penetrating questions and critical examination of your pitch
  • Be formal and objective, they will appreciate it more
  • Tell them what ROI they can expect

DONT's

  • Don’t rush them till they have clearly gotten all the necessary information
  • Do not use very emotional or colorful language
  • Make extra effort to not seem pushy or confrontational

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with FERNANDO (Nando) is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from FERNANDO (Nando)

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will FERNANDO (Nando) move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can FERNANDO (Nando) take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And FERNANDO (Nando)

Personality Compatibility


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