Fernando Nicolás Alcaina

Editor
DISC Type : CS

Corporate Controller & Accounting Manager at Sonoco

Greater Murcia Metropolitan Area, Spain

Overview

Fernando Nicolás Alcaina is the Corporate Controller & Accounting Manager at Sonoco, with a strong background in financial auditing and accounting from his time at PwC and other major firms. He holds a Masters degree in Auditing from ENAE Business School and is a certified ROAC auditor, underscoring his expertise in financial reporting and compliance.

Fernando is a highly determined and goal-oriented professional. He is driven by the challenge of achieving goals he sets for himself, such as his decision to pursue his official auditor certification years after changing his initial career path, demonstrating significant personal commitment to his professional development.

Unique Fact: After leaving the auditing field, he felt compelled to go back and achieve his original goal, successfully earning his ROAC certification.

Personality Overview

Sometimes Friendly

Fact-Driven

Slow Buyer

The only way to convince them is by showing them examples and ample proof.  They do not like taking risks at all and go for proven options in the end. They are heavily focused on quality and prefer doing things the right way, even if it takes time.

Topics They Care About

Financial Reporting
His career is centered around financial accounting, IFRS standards, and preparing financial statements for multinational corporations like Sonoco and Crown Holdings.
Auditing Standards
He holds a Master's in Auditing and a ROAC certification, and began his career as a financial auditor at PwC, showing deep expertise in this area.
Professional Goals
Shared a personal story about his determination to become a registered auditor (ROAC) even after his career path had changed, highlighting a focus on achieving set goals.

Media Appearances

Fernando has no verified media appearances

Work History

2-2025
Corporate Controller & Accounting Manager at Sonoco
9-2021 - 4-2025
GL Deputy Manager at Eviosys
5-2018 - 9-2021
Senior Financial Accountant at Crown Holdings, Inc.
10-2014 - 5-2018
Auditor financiero at PwC España
10-2013 - 7-2014
Auditor Junior at ABANTE AUDITORES

Education

2013 - 2014
Máster en Auditoría de Cuentas y Especialista en Contabilidad from ENAE Business School
2009 - 2013
Grado en Administración y Dirección de Empresas from Universidad de Murcia

More Information

Social Presence :

Prographics :

Exp : 12 Location : Greater Murcia Metropolitan Area, Spain Job Level : Middle Designation : Corporate Controller & Accounting Manager at Sonoco
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Insights For Selling To Fernando

During A Call Or A Meeting

DO's

  • When following up with them, expect slowness; use questions to engage them, preferably over email.
  • Use phrases like 'results based on data', 'measurable proof', 'X% growth' etc.
  • Preferably use email to follow up with them instead of phone or Linkedin, engage by asking question or opinions

DONT's

  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.
  • Avoid emotional and informal language, stay objective and to the point instead
  • Give it some time before you try to build rapport and a relationship, it doesn't come to them naturally

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Fernando is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Fernando

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Fernando move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Fernando take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Fernando

Personality Compatibility


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