Fernando Pagaza Hernández

Inquirer
DISC Type : cd

Director Banca de Empresas at Santander

Mexico City, Mexico

Overview

Fernando Pagaza Hernández is a seasoned finance executive with over 20 years of experience as a CFO and Director in the retail, pharmaceutical, and entertainment sectors. Educated at IPADE and EADA Business Schools, he is recognized for his outstanding leadership and ability to manage multidisciplinary teams, specializing in financial planning, treasury, and cash flow management.

Beyond his corporate roles, Fernando is committed to continuous improvement and professional development, recently completing the D-1 program at IPADE Business School. He values building strong relationships and empowering his team to achieve excellence, fostering a competitive and positive environment.

His finance team at Ipsos was ranked first globally out of 90 countries, recognizing their compliance, timeliness, and accuracy.

Personality Overview

ROI Conscious

Hard To Convince

Demanding

They respond well to confident salespeople.  They don’t always try to control the conversation but neither do they like yielding it fully. They focus on objectivity in a pitch and pay little attention to bells and whistles.

Topics They Care About

Financial Leadership
Has a long track record as a CFO and Finance Director, with recommendations highlighting his skills as a great leader who transforms and builds strong teams.
Retail & Pharma Finance
Possesses deep industry-specific financial expertise from his senior roles at Miniso and Laboratoire SVR, managing growth and expansion.
Corporate Finance
His expertise spans financial planning, treasury, cash flow management, and P&L, consistently applied to meet strategic objectives across multinational companies.

Media Appearances

Fernando has no verified media appearances

Work History

2-2025
Director Banca de Empresas at Santander
10-2023 - 2-2024
CFO México at Laboratoire SVR
7-2019 - 10-2023
CFO México at Ipsos
4-2018 - 7-2019
Director de Finanzas LATAM at Miniso Mexico
4-2017 - 4-2018
Subdirector de Planeación Financiera at Alsea

Education

11-2021 - 6-2022
D-1 from IPADE Business School
2006 - 2007
International Master from EADA Business School

More Information

Social Presence :

Prographics :

Exp : 20 Location : Mexico City, Mexico Job Level : Mid-senior Designation : Director Banca de Empresas at Santander
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Insights For Selling To Fernando

During A Call Or A Meeting

DO's

  • Make sure that they have the necessary authority, they could present false stature sometimes
  • Stress on the business value that your product offers
  • Make sure that you you respond to any queries from them quickly

DONT's

  • Don’t expect them to change their mind quickly if they say no once
  • Don't try too hard to get friendly, let it happen with time
  • Refrain from asking too many questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Fernando is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Fernando

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Fernando move?

  • Their decision making speed is somewhere in the middle.
  • Can Fernando take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Fernando

Personality Compatibility


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