Fernando Pares

Critic
DISC Type : C

Endeavor Entrepreneur at Endeavor

São Paulo, São Paulo, Brazil

Overview

Fernando Pares is the Founder and CEO of ISA Saúde, a digital-first home healthcare company in Brazil. Leveraging his MBA from Insper and background in M&A, he is focused on scaling the company to deliver hospital-level care directly to patient homes, aiming to become the largest provider in Latin America.

He is an Endeavor Entrepreneur, recognized for his high-impact approach to transforming Brazils healthcare landscape.

Personality Overview

Negotiator

Information Seeker

Objective Thinker

They are quite likely to negotiate on pricing or other key terms.  They don’t appreciate bells and whistles unless backed by data. They like to do things independently and don’t look for support from others.

Topics They Care About

Home Healthcare
He is passionate about making the home the best hospital in Brazil and is actively pushing the boundaries of what home-based care can achieve.
Digital Health
His company, ISA Saúde, is built on a digital-first model that uses technology to deliver higher quality care at a lower cost.
Healthcare M&A
Drawing on his M&A background, he is actively consolidating the home healthcare market in Brazil through strategic acquisitions to fuel ISA's growth.

Media Appearances

Fernando has no verified media appearances

Work History

7-2023
Endeavor Entrepreneur at Endeavor
12-2018
Founder & CEO at ISA
1-2013 - 12-2017
Co-Founder at AvalDoc
1-2011 - 12-2012
M&A at G5 Partners

Education

2014 - 2016
Master of Business Administration (MBA) from Insper Instituto de Ensino e Pesquisa
2008 - 2012
Bachelor's degree from Insper Instituto de Ensino e Pesquisa

More Information

Social Presence :

Prographics :

Exp : 14 Location : São Paulo, São Paulo, Brazil Job Level : Leadership Designation : Endeavor Entrepreneur at Endeavor
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Insights For Selling To Fernando

During A Call Or A Meeting

DO's

  • Tell them what ROI they can expect
  • Be formal and objective, they will appreciate it more
  • Don’t forget to mention how you compare to competition on both features and pricing

DONT's

  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Make extra effort to not seem pushy or confrontational
  • Do not use very emotional or colorful language

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Fernando is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Fernando

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Fernando move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Fernando take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Fernando

Personality Compatibility


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