Fernando Ruarte

Energizer
DISC Type : I

EVP of Technology & Global Solutions at Ridecell

San Francisco, California, United States

Overview

Fernando Ruarte is a technology executive with over twenty years of experience leading global engineering and product teams for startups and mid-sized companies. His expertise covers SaaS, Big Data, cloud computing, and mobile applications. He studied Computer Science & Electronics Engineering at the Instituto Tecnológico de Buenos Aires.


Fernando is the co-founder of ViaFone, a VC-backed mobile enterprise software company, and is a joint inventor on multiple patents related to online processing and geo-database technologies.

Personality Overview

Believer

Informal

Enthusiastic

They are people oriented, friendly and like creating new connections.  Unlike C or D types, they are vocal with their opinions but not so much with their questions. They excel at seeing the bigger picture, and the long-term impact of their decisions.

Topics They Care About

Global Team Building
Has a track record of building, growing, and managing development teams of several hundred engineers across three continents for multiple companies.
Mobile Enterprise Software
Co-founded ViaFone, a VC-backed mobile enterprise software company where he designed and built its flagship J2EE platform product, OneBridge.
Large Scale Applications
His career has focused on mission-critical, large-scale distributed applications, including his time at Mode Media, which reached over 400 million global users.

Media Appearances

Fernando has no verified media appearances

Work History

10-2018
EVP of Technology & Global Solutions at Ridecell
9-2016
Advisor at Atom To Bit Labs
9-2016
CTO, EVP Engineering & Products at Mode Media Corporation (formerly Glam Media)
8-2002 - 1-2004
Vice President of Products at Extended Systems Inc.
8-1999 - 8-2002
Founder, CTO, Vice President of Engineering & Products at ViaFone Inc.

Education

Computer Science & Electronics Engineering from Instituto Tecnológico de Buenos Aires
High School from Lycee Franco-Argentin Jean Mermoz

More Information

Social Presence :

Prographics :

Exp : 13 Location : San Francisco, California, United States Job Level : Leadership Designation : EVP of Technology & Global Solutions at Ridecell
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Insights For Selling To Fernando

During A Call Or A Meeting

DO's

  • Use adjectives like ‘amazing’, ‘coolest’, ‘unbelievable’ etc.
  • Share some stories about how you you have helped people in similar positions succeed
  • Talk anecdotally about the customer experience that your product offers

DONT's

  • Don’t assume a yes just because they have not said no
  • Avoid ifs and buts, don’t talk too much about the risks etc.
  • Avoid cutting into their flow

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Fernando is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Fernando

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Fernando move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Fernando take some risk or not?

  • They may take certain risks that they deem unlikely of personal repercussions.

You And Fernando

Personality Compatibility


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