Fernando S.

Questioner
DISC Type : c

Head of Enel Innovation Hub Europe at Enel Group

Greater Madrid Metropolitan Area, Spain

Overview

An accomplished Open Innovation professional with over 25 years of experience, Fernando leads the Enel Innovation Hub Europe. He focuses on scouting breakthrough technologies from startups to advance the energy transition. He holds an MBA from KU Leuven and was an exchange student at Duke University.

He stays informed on business and global affairs by following publications such as Harvard Business Review and TIME, reflecting a keen interest in macroeconomic trends and thought leadership.

He hosted the Italian Minister of Foreign Affairs at the Madrid hub to showcase successful startup collaborations like Nido Robotics.

Personality Overview

Value Seeker

Cautious & Analytical

Not Easily Convinced

It is quite likely of them to ask for pricing or other concessions.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Startup Collaboration
Leads Enel's European hub to scout and scale solutions from startups and SMEs, having initiated over 390 collaborations to date.
Energy Transition Tech
Actively seeks breakthrough innovations in Climate Tech, Green Hydrogen, Resilient Grids, and the electrification of consumer demand.
Corporate Venturing
Acts as a venture client, connecting startups with Enel's business units to foster partnerships and scale new technologies within the group.

Media Appearances

Fernando has no verified media appearances

Work History

9-2017
Head of Enel Innovation Hub Europe at Enel Group
2-2013 - 8-2017
Open Innovation & Entrepreneurship Manager at Endesa
1-2010 - 1-2013
Staff to Director Technology & Innovation at Endesa
6-2008 - 5-2010
Manager at Endesa Escuela de Energía - Innovation Department at Endesa
7-2005 - 6-2008
Staff to Director Corporate Purchasing at Endesa

Education

1994 - 1996
Master of Business Administration (M.B.A.) from KU Leuven
1995 - 1995
Exchange Student - MBA from Duke University - The Fuqua School of Business

More Information

Social Presence :

Prographics :

Exp : 28 Location : Greater Madrid Metropolitan Area, Spain Job Level : Mid-senior Designation : Head of Enel Innovation Hub Europe at Enel Group
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Insights For Selling To Fernando

During A Call Or A Meeting

DO's

  • Back up any claims with data and numbers
  • Keep some extra margin in hand as they will likely negotiate the pricing
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t overhype the product/pitch, keep it measured
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Fernando is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Fernando

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Fernando move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Fernando take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Fernando

Personality Compatibility


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