Fernando Souza

Questioner
DISC Type : c

Brand Director at Metagenics

New Brunswick, New Jersey, United States

Overview

Fernando has no verified overview

Personality Overview

Not Easily Convinced

Systematic

Price-Sensitive

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  They prefer to do thorough analysis of any situation. It is quite likely of them to ask for pricing or other concessions.

Topics They Care About

Fernando has no verified topics they care about

Media Appearances

Fernando has no verified media appearances

Work History

9-2025
Brand Director at Metagenics
6-2024 - 9-2025
US Commercial and Marketing Head - Neutrogena Sun & Makeup at Kenvue
1-2023 - 6-2024
Head of Global Marketing - Baby Care at Kenvue
6-2021 - 6-2024
Global Marketing Director - Oral & Baby Care - Health Care Professionals at Johnson & Johnson
1-2019 - 5-2021
Senior Brand Manager - Global Baby Care at Johnson & Johnson

Education

2005 - 2008
Marketing from ESPM Escola Superior de Propaganda e Marketing

More Information

Social Presence :

Prographics :

Exp : 12 Location : New Brunswick, New Jersey, United States Job Level : Mid-senior Designation : Brand Director at Metagenics
URL has been copied!

Insights For Selling To Fernando

During A Call Or A Meeting

DO's

  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • If you have a lower priced product compared to the competition, call out the same
  • Share as much information as possible regarding your product

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Avoid rushing them, be polite and patient
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Fernando is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Fernando

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Fernando move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Fernando take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Fernando

Personality Compatibility


Other Metagenics Employees

Explore more public profiles from related professionals at the same organization.

More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.