Raina Rusnak

Visionary
DISC Type : Ds

Head of Market Research & Business Intelligence at StarKist Co.

Washington, District of Columbia, United States

Overview

Raina Rusnak leads Market Research and Business Intelligence at StarKist, where she leverages her expertise in consumer behavior to drive strategic decisions. An alumna of The Wharton School, she is described by colleagues as intelligent, engaging, and endlessly curious. She is also an author and public speaker.

Outside of work, Raina is an avid mountaineer who connects the grit and endurance from climbing to her professional life. She also has a passion for boxing, solving logic puzzles, and is a certified wine enthusiast (WSET 2), showcasing a diverse range of intellectual and physical interests.

She was a contestant, Player 070, on Season 2 of the Netflix reality competition "Squid Game: The Challenge. "

Personality Overview

Goal-Oriented

Early Adopter

Big Vision Person

They are very professional in their approach and can weigh multiple perspectives together.  Reading between the lines and seeing beyond your words comes naturally to them. They exhibit a rare combination of being result-oriented but patient at the same time.

Topics They Care About

Consumer Storytelling
Focuses on telling the story behind the data, serving as the "Voice of the Customer" at StarKist and previously at Ahold Delhaize.
Strategic Research
Specializes in custom quantitative and qualitative research to help businesses make strategic decisions through her consultancy, 750 Research.
Thought Leadership
A public speaker at events like TMRE and an author who has written about finding joy and resilience during career transitions.

Media Appearances

Raina has no verified media appearances

Work History

9-2024
Head of Market Research & Business Intelligence at StarKist Co.
Chief Executive Officer / Fractional Chief Research Officer at 750 Research
Consumer Insights Lead (Director) at Ahold Delhaize USA
Vice President (Chief Operating Officer) at Greenwald Research
Assistant Vice President at Greenwald Research

Education

Accounting and Finance from The Wharton School
MPP from American University

More Information

Social Presence :

Prographics :

Exp : 1 Location : Washington, District of Columbia, United States Job Level : Mid-senior Designation : Head of Market Research & Business Intelligence at StarKist Co.
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Insights For Selling To Raina

During A Call Or A Meeting

DO's

  • Come across as a trustworthy professional and be respectful, they usually know their game
  • Ask them at the end if they see a strong value prop in your product; expect an honest answer
  • Focus on the results that your product produces, expect some strategic questions in return

DONT's

  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Don't shy away from asking hard questions, but be extra polite
  • Don't go over them unless you are left with no other option

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Raina is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Raina

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Raina move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Raina take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Raina

Personality Compatibility


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