Fernando Teixeira in

Fernando Teixeira

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CX Lead at Sioux digital 1:1
📍 São Paulo, São Paulo, Brazil

Fernando Teixeira is a Partner and CX Lead at Sioux digital 1: 1 with a career spanning over two decades. He began as a graphic designer and evolved through UX, coding, and strategy, now leading customer experience for clients like Adobe, Santander, and MasterCard. He studied Advertising at FAAP - Fundação Armando Alvares Penteado.

Fernando is a vocal advocate for maintaining the human element within technology. He frequently writes and speaks about the importance of empathy and genuine connection in the digital age, warning against what he calls a "sea of indifference" in customer interactions.

He believes that true revolution lies not in AI alone, but in the effective collaboration between humans and machines.

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Experience
27 Years
Current Role
CX Lead
Job Level
Senior
Location
São Paulo, São Paulo, Brazil
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics Fernando cares about

Human-AI Collaboration
He has written articles and spoken about his belief that the future is not just AI, but the synergistic partnership between human creativity and machine intelligence.
Human-Centric CX
He is passionate about moving beyond statistics to create empathetic customer experiences where clients feel unique and valued, avoiding the "sea of indifference. "
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Career

Work history

2001
CX Lead
Sioux digital 1:1
2000 - 2001
Art Director
Olé Mídia S.A.
1999 - 2000
Art Director
BWG Publicidade / Bianchi Propaganda
In the press

Media appearances

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Education
1997 - 2001
Publicidade e Propaganda
FAAP - Fundação Armando Alvares Penteado
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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