Fernando Teixeira

Supporter
DISC Type : s

CX Lead at Sioux digital 1:1

São Paulo, São Paulo, Brazil

Overview

Fernando Teixeira is a Partner and CX Lead at Sioux digital 1: 1 with a career spanning over two decades. He began as a graphic designer and evolved through UX, coding, and strategy, now leading customer experience for clients like Adobe, Santander, and MasterCard. He studied Advertising at FAAP - Fundação Armando Alvares Penteado.

Fernando is a vocal advocate for maintaining the human element within technology. He frequently writes and speaks about the importance of empathy and genuine connection in the digital age, warning against what he calls a "sea of indifference" in customer interactions.

He believes that true revolution lies not in AI alone, but in the effective collaboration between humans and machines.

Personality Overview

Slow To Decisions

Thoughtful In Approach

Social Proof Driven

They are unlikely to become strong champions as they don't prefer pushing other people.  They are motivated by the potential impact of their decision on the organization. They maintain good relationships with everyone, internally and externally.

Topics They Care About

Human-AI Collaboration
He has written articles and spoken about his belief that the future is not just AI, but the synergistic partnership between human creativity and machine intelligence.
Human-Centric CX
He is passionate about moving beyond statistics to create empathetic customer experiences where clients feel unique and valued, avoiding the "sea of indifference. "
Multidisciplinary Skills
He warns against the dangers of hyper-specialization, advocating for professionals to develop a broad and complementary range of skills to remain adaptable and effective.

Media Appearances

Fernando has no verified media appearances

Work History

2001
CX Lead at Sioux digital 1:1
2000 - 2001
Art Director at Olé Mídia S.A.
1999 - 2000
Art Director at BWG Publicidade / Bianchi Propaganda

Education

1997 - 2001
Publicidade e Propaganda from FAAP - Fundação Armando Alvares Penteado

More Information

Social Presence :

Prographics :

Exp : 27 Location : São Paulo, São Paulo, Brazil Job Level : Senior Designation : CX Lead at Sioux digital 1:1
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Insights For Selling To Fernando

During A Call Or A Meeting

DO's

  • Focus your pitch on the impact that you could help them have on their organization
  • Engage other key stakeholders on their side and leverage if they approve of your product
  • Use phrases like ‘others say that’, ‘zero risk in’, ‘seen proof of’ etc.

DONT's

  • Don’t use phrases like ‘there might be’, ‘we haven’t yet’, ‘latest technology’ etc.
  • Avoid saying anything that sounds like a risky proposition
  • Don’t keep pushing them for a straight answer, just make your own conclusions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Fernando is

  • Low risk, approval of other stakeholders and successful process-based evaluation are most important for them.
  • Will you ever get a clear answer from Fernando

  • They don’t say no very often, and can take you around in circles sometimes.

Insights For Deal Planning

    How fast (or slow) will Fernando move?

  • They do not like to rush, so they could be slow in making decisions.
  • Can Fernando take some risk or not?

  • They have little risk-appetite and prefer to take decisions that others support.

You And Fernando

Personality Compatibility


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