Fernando Zabotinsky

Activist
DISC Type : Cd

Global Technology Director - SAP & Digital at Ball Corporation

United Kingdom

Overview

Fernando Zabotinsky is the Global Technology Director for SAP & Digital at Ball Corporation, where he specializes in technology strategy and executing complex transformations. Drawing on his MBA and manufacturing background, he focuses on optimizing operational efficiency. Colleagues describe him as focused, dedicated, and results-oriented.

Outside of work, Fernando is a father who draws lessons from his personal life, such as using his sons Lego play to illustrate business concepts. He has a passion for continuous improvement and a pragmatic approach to problem-solving, valuing efficient outcomes over theoretical perfection.

He believes the biggest barrier to business transformation isnt technology, but the heartbreak of dismantling old systems.

Personality Overview

Value Conscious

Logical And Quick

Perfectionist

They respond well to confident salespeople.  They can be nudged to make faster decisions by offering what they value. They care equally about the product and its potential impact.

Topics They Care About

Digital Transformation
He leads digital strategy and writes about the human side of change, emphasizing that overcoming resistance is key to successful transformation.
SAP & Cloud Solutions
He directs global SAP strategy and has led major implementations, including S/4 Hana greenfield projects, SAP Rise hosting, and private cloud operations.
Cybersecurity Strategy
He advocates that cybersecurity is a strategic imperative for all digital leaders, not just a specialized concern for the CISO.

Media Appearances

Fernando has no verified media appearances

Work History

6-2021
Global Technology Director - SAP & Digital at Ball Corporation
7-2016 - 6-2021
Service Manager - Central Cloud Solutions at Ball Corporation
7-2013 - 6-2016
Information Management Supervisor at Rexam
5-2010 - 7-2013
Project Manager at Next Generation
4-2008 - 5-2010
Manager at The Next Generation

Education

2015 - 2017
Master of Business Administration (M.B.A.) from Ibmec
2002 - 2012
Bachelor of Technology (B.Tech.) from Estácio

More Information

Social Presence :

Prographics :

Exp : 21 Location : United Kingdom Job Level : Mid-senior Designation : Global Technology Director - SAP & Digital at Ball Corporation
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Insights For Selling To Fernando

During A Call Or A Meeting

DO's

  • Get to the point quickly instead of spending too much time on pleasantries
  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Make sure that you you respond to any queries from them quickly

DONT's

  • Avoid long winding pitches, stay objective
  • Do not give up if they are not convinced, try again with a different approach
  • Avoid repeating yourself or making generalizations

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Fernando is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Fernando

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Fernando move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Fernando take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Fernando

Personality Compatibility


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