Feryal Ahmadi

Go-getter
DISC Type : d

UAE Chairperson of BRICS Women’s Business Alliance at BRICS Women’s Business Alliance

Dubai, United Arab Emirates

Overview

Feryal Ahmadi is the Deputy CEO and COO of DMCC, where she has been pivotal in positioning Dubai as a global trade hub. Educated at Harvard Business School, she is recognized as a strong, inspirational leader. She also serves as the UAE Chairperson for the BRICS Women’s Business Alliance.

Feryal is a passionate advocate for sustainability and women in leadership, holding a committee role with the UN Women’s Empowerment Principles. She is deeply interested in long-term community development and enjoys personal time baking with her daughter and catching up on reading.

She has been repeatedly named one of the "100 Most Powerful Businesswomen" by Forbes Middle East.

Personality Overview

Vision Oriented

Decisive

Fast-Paced

They focus on objectivity in a pitch and pay little attention to bells and whistles.  They respond well to confident salespeople. They don’t always try to control the conversation but neither do they like yielding it fully.

Topics They Care About

Women in Leadership
Serves as the UAE Chairperson for the BRICS Women's Business Alliance and is a member of the UN Women’s Empowerment Principles committee, actively promoting female economic inclusion.
Sustainable Growth
She leads DMCC's Smart and Sustainable District Strategy and is a vocal advocate for integrating sustainability and ESG practices into business operations.
Global Trade Shifts
Frequently discusses the future of trade, focusing on the strategic shift from globalization to regionalization and the impact of geopolitics on supply chains.

Media Appearances

Press Accreditation Open: BRICS Women's Alliance Plenary and BRICS Business Forum to Address Global Inclusion, Innovation and Development. Featured in BRICS Women’s Business Alliance

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Work History

6-2025
UAE Chairperson of BRICS Women’s Business Alliance at BRICS Women’s Business Alliance
1-2025
Deputy Chief Executive Officer at DMCC (Dubai Multi Commodities Centre)
11-2021
Board Member at Ports, Customs & Free Zone Corporation
9-2019
Committee Member at Women's Empowerment Principles UAE
5-2019
Board Member at Dubai Gold & Commodities Exchange

Education

2018 - 2019
Business Administration and Management from Harvard Business School
1999 - 2002
B.Sc (Hons) from American University of Sharjah

More Information

Social Presence :

Prographics :

Exp : 20 Location : Dubai, United Arab Emirates Job Level : Leadership Designation : UAE Chairperson of BRICS Women’s Business Alliance at BRICS Women’s Business Alliance
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Insights For Selling To Feryal

During A Call Or A Meeting

DO's

  • Get to the point quickly instead of spending too much time on pleasantries
  • Be crisp while making the pitch
  • Stress on the business value that your product offers

DONT's

  • Do not give up if they are not convinced, try again with a different approach
  • Don’t expect them to change their mind quickly if they say no once
  • Refrain from asking too many questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Feryal is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Feryal

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Feryal move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Feryal take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Feryal

Personality Compatibility


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