Fie Kornum

Enigma
DISC Type : idc

Head of Content Marketing at KAYAK

Copenhagen, Capital Region of Denmark, Denmark

Overview

Fie Kornum is the Head of Content Marketing at KAYAK and the Office Lead for momondo in Copenhagen. With a data-driven approach, she leads content strategy to drive organic growth and SEO revenue. Educated in Mediaproduction and Management, colleagues have praised her as an innovative and excellent team leader.

Personality Overview

Challenger

Friendly Yet Blunt

Persuasive & Assertive

They are generally strong communicators and are not easy to convince.  They are likely to ask many questions and look heavily for supporting proof as well as information. They can sound friendly and charming but can quickly change gears to become inquisitive and probing

Topics They Care About

Content Strategy
As Head of Content at KAYAK, she leads content strategy with a data-driven approach to drive organic growth and align with core business objectives.
Localization
She has extensive experience building and leading localization teams, having launched KAYAK's products in over 30 international markets throughout her career.
Adventurous Travel
She has a passion for adventurous family trips, including memorable experiences like a self-guided safari in Africa and an exploration of Jordan.

Media Appearances

Fie Kornum | Head of Content - KAYAK. Featured in KAYAK

See Now

Work History

10-2021
Head of Content Marketing at KAYAK
11-2019 - 10-2021
Head of Localization Operations at KAYAK
9-2017 - 11-2019
Director, Internationalization at KAYAK
6-2013 - 9-2017
Manager, Localization at KAYAK
9-2012 - 11-2012
Freelance Translator at KAYAK

Education

2007 - 2010
Mediaproduction and Management from Danmarks Medie- og Journalisthøjskole
2003 - 2005
Mathematics from Hjørring Gymnasium

More Information

Social Presence :

Prographics :

Exp : 16 Location : Copenhagen, Capital Region of Denmark, Denmark Job Level : Mid-senior Designation : Head of Content Marketing at KAYAK
URL has been copied!

Insights For Selling To Fie

During A Call Or A Meeting

DO's

  • Be prepared for a mix of questions and inquisitiveness, answer them in the tone in which they have been asked
  • Help them realize that any personal risk in making this decision is far less compared to what the results could mean for them
  • Use a combination of data as well as stories for your pitch, a ppt might not be necessary

DONT's

  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t be too objective but make sure to pad your storytelling with data points
  • Avoid making offhand commitments, understand the root of their concerns first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Fie is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Fie

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Fie move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Fie take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Fie

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.