Filippo Lanaro

Questioner
DISC Type : c

Amministratore delegato at LAWER S.p.A. Dispensing Systems

Biella, Piedmont, Italy

Overview

Filippo Lanaro is the Managing Director of LAWER S. p. A. , a family business he has helped lead since 1995. A graduate in Economics from the University of Turin, he is a multilingual executive driving the global expansion of industrial automation systems in diverse sectors like textiles, food, and cosmetics.

His professional passion extends to community leadership. In late 2023, he was elected President of the Mechanics Section of the Biella Industrial Union, where he champions collaboration, knowledge-sharing, and strategic growth for the regions entrepreneurs to navigate future industrial challenges.

Unique Fact: He is fluent in four languages: Italian, English, French, and Spanish, which aids his focus on international sales and business development.

Personality Overview

Not Easily Convinced

Price-Sensitive

Value Seeker

It is quite likely of them to ask for pricing or other concessions.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. They prefer to do thorough analysis of any situation.

Topics They Care About

Industrial Automation
As MD of LAWER, he leads a company specializing in high-precision automatic dosing and weighing systems, emphasizing repeatability and efficiency for clients.
Regional Industry Growth
As President of the Biella Industrial Union's Mechanics Section, he is dedicated to strengthening the local manufacturing district and attracting a skilled workforce.
Manufacturing Innovation
He actively promotes using automation and digitalization to boost competitiveness, viewing innovation as a key strategy to overcome market challenges.

Media Appearances

Filippo has no verified media appearances

Work History

10-1995
Amministratore delegato at LAWER S.p.A. Dispensing Systems

Education

1990 - 1995
LAUREA from UNIVERSITA DEGLI STUDI DI TORINO
1990 - 1995
Economia e commercio from Università degli Studi di Torino

More Information

Social Presence :

Prographics :

Exp : 30 Location : Biella, Piedmont, Italy Job Level : N/A Designation : Amministratore delegato at LAWER S.p.A. Dispensing Systems
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Insights For Selling To Filippo

During A Call Or A Meeting

DO's

  • Tell them that you will come back if you don’t have a good answer for a question
  • Share as much information as possible regarding your product
  • Back up any claims with data and numbers

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t try to be too friendly or informal with them
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Filippo is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Filippo

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Filippo move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Filippo take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Filippo

Personality Compatibility


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