Filippos Kritsi Arvanitakis

Enthusiast
DISC Type : i

Co-Founder / Creative Director at South North Studios

Gothenburg, Västra Götaland County, Sweden

Overview

Filippos is a BAFTA-winning Executive Creative Director and Co-Founder of South North Studios, specializing in AI, XR, and innovative digital communication. Leveraging his MIT education in AI and Digital Transformation, he guides global brands. Colleagues describe him as having a creative spirit, optimism, and a can-do attitude.

His personal passion lies at the intersection of technology and creativity, focusing on how emerging tech can forge meaningful connections. He is driven to create digital experiences that are not only transformative but also sustainable, benefiting brands, people, and the planet.

Unique fact: Filippos is a keynote speaker who shares insights on the future of digital ecosystems, drawing from major tech events like the Web Summit.

Personality Overview

Consensus Focused

Story Driven

Amiable & Agreeable

Unlike D or C types, they are convinced more by stories and testimonials.  They agree with others often, so exercise caution when relying on their word. They are more about building relationships than just cutting deals.

Topics They Care About

AI in Digital Marketing
His recent work, MIT certification, and keynotes all center on using AI to create transformative and sustainable digital campaigns and experiences.
Extended Reality (XR)
As a creative director, his latest work focuses on virtual experience design and exploring new languages of interaction within XR.
The Future of Digital
He is a keynote speaker on this topic, actively sharing insights from major industry events like the Web Summit on emerging trends.

Media Appearances

Filippos has no verified media appearances

Work History

9-2025
Co-Founder / Creative Director at South North Studios
8-2023
Executive Creative Director at South North Studios
8-2023
Creative Director / SNS at South North Studios
AI Creative Director at Stupid Human
8-2017 - 7-2023
Creative Director / Co-Founder at OutHere

Education

2025 - 2025
AI & Digital Transformation from MIT Professional Education
9-1998 - 6-2000
Master of Arts - MA from London Metropolitan University

More Information

Social Presence :

Prographics :

Exp : 19 Location : Gothenburg, Västra Götaland County, Sweden Job Level : Leadership Designation : Co-Founder / Creative Director at South North Studios
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Insights For Selling To Filippos

During A Call Or A Meeting

DO's

  • Refer to interesting customer testimonials and stress on great customer experience
  • Speak from experience about success that the product has seen with other customers
  • Ask them how their day is going or exchange some other pleasantries

DONT's

  • Don’t be too formal with them, they trust informality more
  • Don’t be excessively objective, be like a storyteller with them
  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Filippos is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Filippos

  • They probably won't say no directly.


Insights For Deal Planning

    How fast (or slow) will Filippos move?

  • They are not the ones to make fast decisions, even while they stay committed.
  • Can Filippos take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Filippos

Personality Compatibility


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