Filippos Kritsi Arvanitakis in

Filippos Kritsi Arvanitakis

Enthusiast · DISC type i
Co-Founder / Creative Director at South North Studios
📍 Gothenburg, Västra Götaland County, Sweden

Filippos is a BAFTA-winning Executive Creative Director and Co-Founder of South North Studios, specializing in AI, XR, and innovative digital communication. Leveraging his MIT education in AI and Digital Transformation, he guides global brands. Colleagues describe him as having a creative spirit, optimism, and a can-do attitude.

His personal passion lies at the intersection of technology and creativity, focusing on how emerging tech can forge meaningful connections. He is driven to create digital experiences that are not only transformative but also sustainable, benefiting brands, people, and the planet.

Unique fact: Filippos is a keynote speaker who shares insights on the future of digital ecosystems, drawing from major tech events like the Web Summit.

Read the full overview →
Experience
19 Years
Current Role
Co-Founder / Creative Director
Job Level
Leadership
Location
Gothenburg, Västra Götaland County, Sweden
Personality Overview

How Filippos shows up

Consensus Focused
Story Driven
Amiable & Agreeable

Unlike D or C types, they are convinced more by stories and testimonials. They agree with others often, so exercise caution when relying on their word. They are more about building relationships than just cutting deals.

Priorities

Topics Filippos cares about

AI in Digital Marketing
His recent work, MIT certification, and keynotes all center on using AI to create transformative and sustainable digital campaigns and experiences.
Extended Reality (XR)
As a creative director, his latest work focuses on virtual experience design and exploring new languages of interaction within XR.
+4 more topics Login to view topics
Career

Work history

9-2025
Co-Founder / Creative Director
South North Studios
8-2023
Executive Creative Director
South North Studios
8-2023
Creative Director / SNS
South North Studios
AI Creative Director
Stupid Human
8-2017 - 7-2023
Creative Director / Co-Founder
OutHere
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2025 - 2025
AI & Digital Transformation
MIT Professional Education
9-1998 - 6-2000
Master of Arts - MA
London Metropolitan University
Social presence
in
Behavioral profile

DISC profile (public)

i

Influence (I)

Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.

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