Filippos Kritsi Arvanitakis in

Filippos Kritsi Arvanitakis

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Co-Founder / Creative Director at South North Studios
📍 Gothenburg, Västra Götaland County, Sweden

Filippos is a BAFTA-winning Executive Creative Director and Co-Founder of South North Studios, specializing in AI, XR, and innovative digital communication. Leveraging his MIT education in AI and Digital Transformation, he guides global brands. Colleagues describe him as having a creative spirit, optimism, and a can-do attitude.

His personal passion lies at the intersection of technology and creativity, focusing on how emerging tech can forge meaningful connections. He is driven to create digital experiences that are not only transformative but also sustainable, benefiting brands, people, and the planet.

Unique fact: Filippos is a keynote speaker who shares insights on the future of digital ecosystems, drawing from major tech events like the Web Summit.

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Experience
19 Years
Current Role
Co-Founder / Creative Director
Job Level
Leadership
Location
Gothenburg, Västra Götaland County, Sweden
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics Filippos cares about

AI in Digital Marketing
His recent work, MIT certification, and keynotes all center on using AI to create transformative and sustainable digital campaigns and experiences.
Extended Reality (XR)
As a creative director, his latest work focuses on virtual experience design and exploring new languages of interaction within XR.
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Career

Work history

9-2025
Co-Founder / Creative Director
South North Studios
8-2023
Executive Creative Director
South North Studios
8-2023
Creative Director / SNS
South North Studios
AI Creative Director
Stupid Human
8-2017 - 7-2023
Creative Director / Co-Founder
OutHere
In the press

Media appearances

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Education
2025 - 2025
AI & Digital Transformation
MIT Professional Education
9-1998 - 6-2000
Master of Arts - MA
London Metropolitan University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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