Finlay MacNaughton

Wildcard
DISC Type : cis

Community Curator at Pillar

Swindon, England, United Kingdom

Overview

Finlay is a community-building expert in the influencer marketing space, currently working as a Community Curator at Pillar. He focuses on connecting brands with high-quality talent and has a background as a Talent Agent and Marketing Executive. He holds a bachelors degree from the University of Birmingham.

Finlay shows a keen interest in entrepreneurial ventures and innovative business models, demonstrated by his idea for a charity-linked beverage brand. He is also fascinated by the future of brand interaction, particularly engaging Gen-Alpha through massive online communities like Discord.

He runs a rapidly growing WhatsApp community of over 850 talent managers, designed to help them secure more brand deals.

Personality Overview

Requires Proof

ROI Driven

Friendly But Slow

They are often friendly and nice, but can sometimes suprise you with their piercing questions  They typically tend to be late adopters even when they seem friendly and excited about what you have to sell They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions

Topics They Care About

Community Building
His core focus is building the world's largest community for talent agents, highlighted by his successful WhatsApp group for over 850 managers.
Influencer Marketing
He specializes in connecting brands with talent and creating opportunities that generate revenue for influencer marketing platforms.
Talent Management
He actively supports talent managers by sourcing brand deals and providing a network for them to broaden their opportunities and find talent.

Media Appearances

Finlay has no verified media appearances

Work History

2-2025 - 10-2025
Community Curator at Pillar
1-2025 - 3-2025
Talent Agent at Brew Influence
8-2024 - 9-2024
Marketing Executive at MakeItSticky

Education

9-2025 - 6-2029
Bachelor's degree from University of Birmingham

More Information

Social Presence :

Prographics :

Exp : 1 Location : Swindon, England, United Kingdom Job Level : N/A Designation : Community Curator at Pillar
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Insights For Selling To Finlay

During A Call Or A Meeting

DO's

  • Help them understand the risk aspect fully while inspiring confidence
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.
  • Share testimonials from known people and give multiple examples of product value

DONT's

  • Do not sound overly eager, modulate your energy levels especially if you are generally enthusiastic
  • Don’t overhype the product/pitch, keep it measured
  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Finlay is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Finlay

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Finlay move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Finlay take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Finlay

Personality Compatibility


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