Finn McKenty

Trailblazer
DISC Type : DI

Founder at FinnMckenty.com

Greater Seattle Area, United States

Overview

Finn McKenty is a Fractional CMO with 20 years of experience in product strategy and marketing for major brands like Procter & Gamble, Red Bull, and Abercrombie & Fitch. He has driven over $20 million in revenue for online education platforms. People who have worked with him describe him as insightful, smart, and a straight-shooter.

He is widely known for creating "The Punk Rock MBA, " a popular YouTube channel and podcast with over 750, 000 subscribers, where he analyzes trends in music and youth culture. He has a long history in the DIY punk and hardcore scene, starting with creating fanzines as a teenager to promote underground bands.

Unique fact: Before his marketing career, he worked in product development and holds patents for a Febreze bottle and a compact air freshener.

Personality Overview

Values Relationships

Friendly But Fast

Assertive

They do not mind taking risks and can make hard decisions, if necessary.  They are more likely to be open to unproven but exciting technologies. They respond better to a combination of speed and relationship.

Topics They Care About

Agency Growth
His current role as a Fractional CMO is focused on helping agencies and consultants grow their businesses through strategic marketing and product development.
Content Creation
He built a massive audience of over 750k subscribers on his YouTube channel, "The Punk Rock MBA, " demonstrating his expertise in creating engaging, long-form content.
Music & Youth Culture
His personal brand and content are deeply rooted in analyzing the trends and business lessons from punk, hardcore, and metal music scenes.

Media Appearances

Finn McKenty (The Punk Rock MBA) – Apple Podcasts. Featured in Apple Podcasts

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The Punk Rock MBA – Finn McKenty – Unstructured. Featured in Apple Podcasts

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Comfort With Disorder: Finn McKenty of The Punk Rock MBA. Featured in Decibel Magazine

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Work History

11-2023
Founder at FinnMckenty.com
9-2017
Head of Product at URM Academy
9-2017 - 9-2024
Founder at The Punk Rock MBA
5-2013 - 8-2017
Senior Program Manager, Influencer Marketing at CreativeLive
10-2009 - 12-2012
Marketing Production Coordinator at Abercrombie & Fitch

Education

Bachelor's degree from University of Cincinnati

More Information

Social Presence :

Prographics :

Exp : 20 Location : Greater Seattle Area, United States Job Level : Leadership Designation : Founder at FinnMckenty.com
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Insights For Selling To Finn

During A Call Or A Meeting

DO's

  • Talk about yourself and some of your achievements at the start of the conversation
  • Keep your pitch focused on the impact but nurture the relationship too
  • Address your competition clearly and confidently

DONT's

  • Don’t hesitate from asking them how they truly feel about your product
  • Don’t hesitate from asking questions or pushing them, but take a friendly approach
  • Don't make any commitments that you might not be able to fulfill

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Finn is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Finn

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Finn move?

  • They can reach decisions quickly if they develop trust and confidence in the product.
  • Can Finn take some risk or not?

  • They can take risks if necessary.

You And Finn

Personality Compatibility


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