Finn McKenty is a Fractional CMO with 20 years of experience in product strategy and marketing for major brands like Procter & Gamble, Red Bull, and Abercrombie & Fitch. He has driven over $20 million in revenue for online education platforms. People who have worked with him describe him as insightful, smart, and a straight-shooter.
He is widely known for creating "The Punk Rock MBA, " a popular YouTube channel and podcast with over 750, 000 subscribers, where he analyzes trends in music and youth culture. He has a long history in the DIY punk and hardcore scene, starting with creating fanzines as a teenager to promote underground bands.
Unique fact: Before his marketing career, he worked in product development and holds patents for a Febreze bottle and a compact air freshener.
Read the full overview →They do not mind taking risks and can make hard decisions, if necessary. They are more likely to be open to unproven but exciting technologies. They respond better to a combination of speed and relationship.
Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.
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