Annemarie Breu

Questioner
DISC Type : c

Sr. Director - Automation Software Deployment & Incubation at Siemens

White Lake, Michigan, United States

Overview

Annemarie Breu is the CTO for Customer Technology Partnerships at Siemens Digital Industries, leading teams in automation software deployment and incubation. Her expertise lies in managing complex technical projects and driving co-innovation with customers. She holds a Master of Science from the Technical University of Munich.

She is a reflective and curious leader who believes in the deep connection between engineering and humanity. Annemarie is passionate about continuous learning and openly shares insights from her journey in technology and leadership, aiming to inspire and empower her team members.

Unique fact: Annemarie holds a German patent for a reactor device and received the VDI award for her Bachelors thesis.

Personality Overview

Cautious & Analytical

Value Seeker

Price-Sensitive

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  It is quite likely of them to ask for pricing or other concessions. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

AI in Manufacturing
Writes frequently about applying AI to physical production, emphasizing the need for a deterministic layer to ensure safety, trust, and operational stability.
System Orchestration
Advocates for an orchestration layer to manage the complexity of heterogeneous shop floor systems, connecting AI with engineering reality and operational constraints.
Customer Co-Innovation
Her role focuses on identifying key customers and establishing collaborative innovation paths to deploy and refine new products in real-world manufacturing environments.

Media Appearances

Annemarie Breu – Siemens Blog Author Page. Featured in Siemens Blog

See Now

Work History

5-2024
Sr. Director - Automation Software Deployment & Incubation at Siemens
9-2023
Principal Key Expert at Siemens
10-2020 - 10-2023
Research Group Head at Siemens
11-2017 - 10-2020
Digitalization Systems Engineer Electronics Manufacturing - Factory Automation at Siemens
3-2017 - 9-2017
Master Thesis Project - Software Defined Inverter - Corporate Technology at Siemens

Education

2015 - 2017
Master of Science (M.Sc.) from Technical University of Munich
2015 - 2017
Postgraduate certificate from Technical University of Munich

More Information

Social Presence :

Prographics :

Exp : 12 Location : White Lake, Michigan, United States Job Level : Senior Designation : Sr. Director - Automation Software Deployment & Incubation at Siemens
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Insights For Selling To Annemarie

During A Call Or A Meeting

DO's

  • Share as much information as possible regarding your product
  • Back up any claims with data and numbers
  • Emphasize on objective proof of ROI, help them do a thorough evaluation

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Annemarie is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Annemarie

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Annemarie move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Annemarie take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Annemarie

Personality Compatibility


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