Fiona Brown

Inquirer
DISC Type : dc

Head of Ecommerce at JOE BROWNS LTD

Leeds, England, United Kingdom

Overview

Fiona is the Head of Ecommerce at Joe Browns, leading the brands digital marketing and website optimization. An ROI-driven manager with a PRINCE 2 certification, her experience spans major brands like ghd and RBS, focusing on multi-channel strategies to drive growth and enhance the customer experience.

Outside of her technology-focused role, Fiona enjoys unwinding by reading feel-good fictional novels. She is a fan of books by Ruth Jones, the co-writer of the popular TV show "Gavin & Stacey, " appreciating stories that are fun, heart-warming, and honest about everyday life.

Fiona is a recipient of the "Best Use of Social Media in Search Campaign" and "Display Campaign of the Year" awards.

Personality Overview

Demanding

Upfront

ROI Conscious

They focus on objectivity in a pitch and pay little attention to bells and whistles.  They care equally about the product and its potential impact. They respond well to confident salespeople.

Topics They Care About

Ecommerce Optimization
Her role involves ensuring the website is fully optimized, managing development teams, and launching new platforms to improve performance and the customer journey.
Team Building
Actively and frequently posts about hiring for key digital, PR, and web development roles, indicating a focus on growing and strengthening her team at Joe Browns.
ROI-Driven Marketing
Described as a "highly talented and very effective ROI driven digital marketing expert" with a history of delivering traffic growth and improved sales conversion.

Media Appearances

Fiona has no verified media appearances

Work History

10-2018
Head of Ecommerce at JOE BROWNS LTD
6-2016 - 10-2018
Global Head of Digital Marketing at ghd
7-2015 - 6-2016
Global Digital Marketing Manager at ghd
10-2010 - 6-2015
eCommerce Marketing Manager at ghd
1-2007 - 10-2010
Senior Digital Marketing Consultant at RBS Insurance

Education

2009 - 2010
Cert Dig M - Credit from IDM Certificate in Digital Marketing
2008 - 2008
PRINCE 2 from QA-IQ Group Ltd

More Information

Social Presence :

Prographics :

Exp : 20 Location : Leeds, England, United Kingdom Job Level : Mid-senior Designation : Head of Ecommerce at JOE BROWNS LTD
URL has been copied!

Insights For Selling To Fiona

During A Call Or A Meeting

DO's

  • Stress on the business value that your product offers
  • Be crisp while making the pitch
  • Tell them that you are there to help them create visible impact within their organization

DONT's

  • Refrain from asking too many questions
  • Don’t expect them to change their mind quickly if they say no once
  • Don’t try to be an alpha salesperson, give them equal space

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Fiona is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Fiona

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Fiona move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Fiona take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Fiona

Personality Compatibility


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