Matthew Breadon

Wildcard
DISC Type : sci

Chief Commercial Officer (CCO) at SaaScada

Greater London, England, United Kingdom

Overview

Matthew Breadon is the Chief Commercial Officer at SaaScada, leading the adoption of next-generation core banking. With over 20 years in financial services at firms like Fiserv and Thredd, he specializes in payments and investment banking. He is described by colleagues as a leader with high emotional intelligence.

He was instrumental in securing over £400 million in private equity and VC investment during his tenure at Global Processing Services (now Thredd), showcasing his expertise in scaling fintech ventures.

Personality Overview

Curious But Skeptical

Requires Proof

Friendly But Slow

They typically tend to be late adopters even when they seem friendly and excited about what you have to sell  They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions They are often friendly and nice, but can sometimes suprise you with their piercing questions

Topics They Care About

Next-Gen Core Banking
As CCO of SaaScada, his primary focus is advocating for modern, data-centric core banking platforms to replace legacy systems, a topic he frequently discusses in posts and interviews.
Fintech Investment
He played a key role in achieving over £400 million in PE and VC investment for a previous company, demonstrating deep experience in capitalizing fintech growth.
Data-Driven Banking
He emphasizes how unique data enrichment and analytics capabilities are critical differentiators for modern banks to achieve sustainable growth and a competitive edge.

Media Appearances

Matthew has no verified media appearances

Work History

10-2022
Chief Commercial Officer (CCO) at SaaScada
6-2021 - 9-2022
VP of Sales at Global Processing Services
5-2020 - 6-2021
Director Payment Transformation EMEA at Fiserv
6-2017 - 5-2020
Head of Lending and Deposits EMEA at Fiserv
5-2016 - 11-2018
Stategic Advisor at Aelm Ltd

Education

2003 - 2006
BA International Relations and European Economic Policy from University of Reading
2001 - 2003
A Level from SEEVIC College

More Information

Social Presence :

Prographics :

Exp : 19 Location : Greater London, England, United Kingdom Job Level : Leadership Designation : Chief Commercial Officer (CCO) at SaaScada
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Insights For Selling To Matthew

During A Call Or A Meeting

DO's

  • Be prepared for a lot of questions, answer them objectively
  • Help them realize that there is no personal risk in making this decision
  • Build rapport, it will come handy to handle hard questions later

DONT's

  • Do not sound overly eager, modulate your energy levels especially if you are generally enthusiastic
  • Avoid winging it with them particularly, answer a question only if you know the answer well
  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Matthew is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Matthew

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Matthew move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Matthew take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Matthew

Personality Compatibility


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