Fiona Lau

Enigma
DISC Type : dic

Instructional Design and Operations Manager at Descript

San Francisco, California, United States

Overview

Fiona is an Instructional Design and Operations Manager at Descript, specializing in AI-driven customer education and B2B/B2C learning design. A graduate of the University of San Francisco, she has developed over 30 SAAS courses for Meta, impacting millions. Colleagues describe her as talented, inquisitive, and a creative problem-solver.


Fiona was awarded "Supervisor of the Year" for her exceptional coaching and team management, and also received the Nancy Aoki Teaching Award for client success.

Personality Overview

Fast Follower

Hard To Convince

Friendly Yet Blunt

They are likely to ask many questions and look heavily for supporting proof as well as information.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing  They are generally strong communicators and are not easy to convince.

Topics They Care About

AI in Education
Her headline and current role at Descript are focused on AI product and customer education, reflecting a core professional passion.
Customer Education
A central theme of her career, she has developed extensive training materials for product adoption and sales development at companies like Meta.
Video-Based Learning
Holds a certification in Video Editing and works at Descript, a video software company. She has experience creating micro-learning videos.

Media Appearances

Fiona has no verified media appearances

Work History

1-2025
Instructional Design and Operations Manager at Descript
7-2022 - 1-2025
Learning Designer (via IntraEdge) at Meta
3-2022 - 7-2022
Senior Learning Designer at Calibrate
3-2021 - 3-2022
Learning Designer (via IntraEdge) at Meta
6-2019 - 2-2021
Social Media Manager at Freelance / contract/ self-employed

Education

Master of Arts - MA from University of San Francisco
Bachelor of Arts - BA from California State University-Sacramento

More Information

Social Presence :

Prographics :

Exp : 13 Location : San Francisco, California, United States Job Level : Middle Designation : Instructional Design and Operations Manager at Descript
URL has been copied!

Insights For Selling To Fiona

During A Call Or A Meeting

DO's

  • Leverage 'negging', or the art of asking negative questions like "you must not be convinced yet..."
  • Build rapport slwly without rushing, it will come handy to handle hard questions later
  • Help them realize that any personal risk in making this decision is far less compared to what the results could mean for them

DONT's

  • Avoid long presentations and just 'high-level' value proposition, dive into the details
  • Don’t brush off any concerns, take all questions seriously. They are easily deterred
  • Don’t be too objective but make sure to pad your storytelling with data points

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Fiona is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Fiona

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Fiona move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Fiona take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Fiona

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.