Fiorella Origlia

Visionary
DISC Type : Ds

Author at LaRévolution

France

Overview

Fiorella Origlia is a retail strategist and founder of LaRévolution, specializing in the DIY and home improvement sector. Leveraging her past experience as a buyer for Adeo and Kingfisher, she now coaches suppliers on competitiveness and differentiation. Colleagues describe her as visionary, strategic, collaborative, and a strong negotiator.

Drawing from her extensive experience in retail negotiations across Europe and Asia, Fiorella has a passion for education. She has served as an adjunct instructor at her alma mater, Université dArtois, teaching Masters students practical, real-world negotiation skills to build their confidence and competence.

Unique fact: Fiorella has sat on every side of the retail table—as a buyer, a manufacturers export director, and now as a consultant and author.

Personality Overview

Fast But Thoughtful

Direct & Assertive

Goal-Oriented

They exhibit a rare combination of being result-oriented but patient at the same time.  Reading between the lines and seeing beyond your words comes naturally to them. They are very professional in their approach and can weigh multiple perspectives together.

Topics They Care About

Retail Strategy
Her consultancy, LaRévolution, focuses on building strategic transformation programs for suppliers to succeed with major European retailers like B&Q, Leroy Merlin, and Castorama.
Supplier Competitiveness
She emphasizes that competitiveness is a measurable fact, not a feeling, and coaches suppliers on how to benchmark themselves effectively before approaching retail buyers.
Brand Differentiation
Believes that if a brand tries to serve "everyone, " it serves no one. She helps suppliers define their target audience to create a stronger market position.

Media Appearances

Fiorella has no verified media appearances

Work History

9-2025
Author at LaRévolution
3-2025
Founder and Retail Strategist at LaRévolution
12-2022
Intervenant Vacataire / Teacher at Université d'Artois
9-2024 - 12-2024
Export Sales Director at Hailo France
2-2024 - 9-2024
Product Sourcing Manager Tools - Europe Middle East Africa Buying Office at Kingfisher plc

Education

11-2023 - 11-2023
The Complete Skilled Negotiator from The Gap Partnership
9-2016 - 6-2018
Master Commerce Vente Merchandising from Université d'Artois

More Information

Social Presence :

Prographics :

Exp : 7 Location : France Job Level : Leadership Designation : Author at LaRévolution
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Insights For Selling To Fiorella

During A Call Or A Meeting

DO's

  • Use phrases like 'your team deserves', 'best in class' etc.
  • Focus on the results that your product produces, expect some strategic questions in return
  • You can spend time on BANT (or other qualification methodology) but keep it to the point

DONT's

  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them
  • Don't go over them unless you are left with no other option
  • Don't get into pricing discussions early on, steer conversation towards proven results

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Fiorella is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Fiorella

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Fiorella move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Fiorella take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Fiorella

Personality Compatibility


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