Firdous Khan

Commander
DISC Type : D

Founder at GROI - Growth in ROI

Delhi, India

Overview

Firdous is the Founder of GROI - Growth in ROI, a creative agency focused on maximizing brand presence and delivering measurable results. Her prior experience as a Senior Marketing Manager at Sachhi Saheli involved leading campaigns that empowered women and created significant community impact, shaping her entrepreneurial journey.

From a young age, Firdous has been driven by ideas that make a difference, channeling this passion into writing poetry and organizing community initiatives. She finds joy in building meaningful projects from scratch and uses her creative talents to craft stories that connect people.

Her founding philosophy is rooted in a personal passion for creating impactful narratives, believing that a brand deserves not just posts, but a powerful presence.

Personality Overview

Very Quick

Risk-Taker

Candid & Clear

They do not care very much about building rapport or relationships.  They put a lot of effort into ensuring personal success. They respond better to strong and respectful interactions.

Topics They Care About

ROI-Driven Growth
As the founder of "GROI - Growth in ROI, " her entire professional focus is on turning strategy into tangible success and measurable returns for brands.
Creative Storytelling
Her work emphasizes crafting stories that stick through cinematic-quality video. This professional focus stems from a personal passion for writing poetry and connecting people.
Women's Empowerment
Previously led brand campaigns at Sachhi Saheli specifically designed to empower women, showing a clear commitment to this cause through her professional work.

Media Appearances

Firdous has no verified media appearances

Work History

10-2025
Founder at GROI - Growth in ROI
1-2023 - 11-2025
Senior Marketing Manager at Sachhi Saheli
3-2019 - 4-2021
Brand Manager at OYE! Rickshaw
6-2017 - 2-2019
Marketing Manager at UberEat

Education

Firdous has no verified education history

More Information

Social Presence :

Prographics :

Exp : 6 Location : Delhi, India Job Level : Leadership Designation : Founder at GROI - Growth in ROI
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Insights For Selling To Firdous

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Speak about competitive differentiation that your product offers
  • Get to the point quickly instead of spending time doing small talk

DONT's

  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Avoid being a storyteller and don’t try to oversell
  • Do not spend too much time focusing on product tech or features

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Firdous is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Firdous

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Firdous move?

  • If convinced, they can reach decisions quite fast.
  • Can Firdous take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Firdous

Personality Compatibility


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