Florian Lörsch

Questioner
DISC Type : c

Director Application Software at Wayve

Greater Koblenz Area, Germany

Overview

Florian Lörsch is the Director of Application Software at Wayve, specializing in autonomous driving technology. His background includes leading product management for Amazons European EV charging infrastructure and managing advanced driver-assist system engineering at ZF Group. He holds both a Bachelor of Engineering and an MBA.

He was instrumental in designing the cutting-edge charging technology to electrify Amazons last-mile delivery fleet, contributing to corporate net-zero carbon emission goals.

Personality Overview

Cautious & Analytical

Value Seeker

Systematic

They prefer to fully evaluate every situation.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. It is quite likely of them to ask for pricing or other concessions.

Topics They Care About

EV Infrastructure
Led the product management team that defined the charging systems and infrastructure for Amazon's electric vehicle fleet in Europe.
Autonomous Driving
His career includes managing camera-based Advanced Driver Assist Systems at ZF Group and his current director role at AV company Wayve.
Sustainable Transportation
Focused on electrifying last-mile delivery fleets to achieve net-zero carbon emissions and contribute to The Climate Pledge.

Media Appearances

Florian has no verified media appearances

Work History

12-2025
Director Application Software at Wayve
4-2023 - 11-2025
Senior Manager EV Charging System & Infrastructure at Amazon
12-2021 - 4-2023
Manager EV Charging System & Infrastructure at Amazon
4-2021 - 12-2021
Regional Operations Engineering Manager at Amazon
1-2016 - 4-2017
Engineering Project Manager - System Lead at ZF Group

Education

2013 - 2016
Master of Business Administration (MBA) from Graduate School Rhein-Neckar
2008 - 2011
Bachelor of Engineering (B.Eng.) from DHBW Mannheim

More Information

Social Presence :

Prographics :

Exp : 10 Location : Greater Koblenz Area, Germany Job Level : Mid-senior Designation : Director Application Software at Wayve
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Insights For Selling To Florian

During A Call Or A Meeting

DO's

  • Back up any claims with data and numbers
  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Emphasise more on facts and measurable benefits

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Florian is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Florian

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Florian move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Florian take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Florian

Personality Compatibility


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