Florian Martens

Wildcard
DISC Type : sci

Executive Vice President & Chief Communications Officer at Infineon Technologies

Neubiberg, Bavaria, Germany

Overview

Florian Martens is the EVP & Chief Communications Officer at Infineon Technologies, a global semiconductor leader. With over two decades of experience, including senior roles at Siemens and Daimler, he specializes in corporate strategy, brand management, and public affairs for major technology and automotive firms. He holds an MBA from the Technical University of Munich.

Florian is passionate about how technology contributes to decarbonization and digitalization. He has expressed a personal connection to his alma mater, the Technical University of Munich, fondly recalling his time there 20 years after graduating. He enjoys the flexibility of a hybrid work model, valuing a mix of office and remote work.

He led the communications for the Freightliner Inspiration Trucks world premiere at the Hoover Dam, which won multiple international awards, including a European Excellence Award.

Personality Overview

ROI Driven

Curious But Skeptical

Friendly But Slow

They are often friendly and nice, but can sometimes suprise you with their piercing questions  They typically tend to be late adopters even when they seem friendly and excited about what you have to sell They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions

Topics They Care About

Green & Digital Transformation
He states that semiconductors are the "hearts and brains" of the digital and green transformation, a topic central to his role at Infineon and his public statements.
Automotive Communications
After 15 years at Daimler, most recently leading global communications for Daimler Truck, he continues to focus on this area, hiring for automotive media relations at Infineon.
Tech Storytelling
He is focused on making complex B2B technologies, like semiconductors, understandable and highlighting their impact on society through compelling narratives and thought leadership.

Media Appearances

Florian Martens appointed new Head of Communications &. Featured in Infineon Technologies (press release)

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Infineon Technologies AG Announces Management Changes. Featured in MarketScreener

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Florian Martens appointed new Head of Communications & Public Policy. Featured in Infineon Technologies Press Release

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Work History

3-2024
Executive Vice President & Chief Communications Officer at Infineon Technologies
6-2020 - 3-2024
Head of Global Media Relations, Executive Communications, Thought Leadership at Siemens
11-2019 - 6-2020
Head of Global Communications (formerly Daimler Commercial Vehicles) at Daimler Truck AG
8-2013 - 11-2019
Head of Global Communications Commercial Vehicles at Daimler AG
2-2010 - 7-2013
Senior Manager, Head of Finance, Strategy, HR and External Affairs Communications at Daimler AG

Education

1999 - 2001
B.S. from University of Wisconsin-Madison
2005 - 2006
MBA from Technical University of Munich

More Information

Social Presence :

Prographics :

Exp : 18 Location : Neubiberg, Bavaria, Germany Job Level : Leadership Designation : Executive Vice President & Chief Communications Officer at Infineon Technologies
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Insights For Selling To Florian

During A Call Or A Meeting

DO's

  • Be prepared for a lot of questions, answer them objectively
  • Build rapport, it will come handy to handle hard questions later
  • Focus on immediate action-items rather than the larger goals

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Don't ask them to move fast, let them take their time and digest all the information
  • Do not sound overly eager, modulate your energy levels especially if you are generally enthusiastic

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Florian is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Florian

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Florian move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Florian take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Florian

Personality Compatibility


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