Florian Schneeberger in

Florian Schneeberger

Doer · DISC type ds
Division President ABB Machine Automation, CEO of B&R Industrial Automation at B&R Industrial Automation
📍 Salzburg, Salzburg, Austria

Florian is the CEO of B&R Industrial Automation and Division President at ABB, with over 25 years of experience leading technology and marketing in the high-tech sector. Educated at Technische Universität Wien, he focuses on adaptive manufacturing and digital transformation. Colleagues describe him as a bright, strategic, and pragmatic leader.

Outside of work, Florian is a high-achieving athlete. He is a former Olympic sailor who represented Austria at the 1996 Atlanta games. He maintains his passion for the outdoors through activities like mountaineering, having recently summited Austrias highest peak, the Grossglockner, demonstrating a commitment to work-life balance.

Unique fact: He competed in the 1996 Summer Olympics, placing fourth in the Tornado sailing event.

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Experience
31 Years
Current Role
Division President ABB Machine Automation, CEO of B&R Industrial Automation
Job Level
Leadership
Location
Salzburg, Salzburg, Austria
Personality Overview

How Florian shows up

Strategic Planner
Long-term Focused
Risk-Accepting

Reading between the lines and seeing beyond your words comes naturally to them. They exhibit a rare combination of being result-oriented but patient at the same time. They are very professional in their approach and can weigh multiple perspectives together.

Priorities

Topics Florian cares about

Adaptive Manufacturing
Champions the shift from rigid, static processes to flexible, software-defined production systems that can adapt in real-time to new market demands.
Open Architectures
Advocates for open communication standards in automation to reduce complexity and allow for more integrated, modular, and future-proof factory systems.
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Career

Work history

11-2025
Division President ABB Machine Automation, CEO of B&R Industrial Automation
B&R Industrial Automation
5-2022 - 11-2025
Chief Technology Officer B&R Industrial Automation
B&R Industrial Automation
9-2020 - 5-2022
Senior Vice President Marketing & Technology
SKIDATA
3-2020 - 9-2020
Vice President Marketing & Technology
SKIDATA
1-2015 - 3-2020
Vice President Business Line Management & Innovation
SKIDATA
In the press

Media appearances

Florian Schneeberger, Division President of ABB Machine Automation and CEO of B&R Industrial Automation – Event Report, BR Innovation Days 2026. Featured in Industry Samachar
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Education
1989 - 1998
MSc
Technische Universität Wien
2009 - 2009
Philips Octagon Program hosted by Wharton Business School
The Wharton School
Social presence
in
Behavioral profile

DISC profile (public)

d

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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