Floryselle Pinzon Lafradez

Commander
DISC Type : D

Founder & Head Strategist at Xigma Concepts

Netherlands

Overview

Floryselle Pinzon Lafradez is the Founder and Head Strategist at Xigma Concepts, where she scales fashion and beauty eCommerce brands using a unified system of paid ads, content, and conversion rate optimization. Drawing on her experience as a brand owner, she provides clients a streamlined path to growth. Colleagues describe her as personable, organized, and delightful.

As an entrepreneur, Floryselle founded the beauty brand Greenelle Ltd and co-hosts "The Extraordinary Talk" podcast. She is a dedicated leader who prioritizes her team and shares insights from her non-traditional career path, which she describes as starting from scratch. Her recent speaking engagement at Buzz Business highlights her growing presence as an industry voice.

Despite her extensive expertise in digital marketing, Floryselle holds a Bachelor of Science in Nursing.

Personality Overview

Candid & Clear

Strong-Willed

Risk-Taker

They respond well to strong and respectful communication.  They like to be in a position where they can control the conversation and terms. They are very proud of what they do.

Topics They Care About

eCommerce Growth Systems
Her core business philosophy is integrating ads, content, and CRO into one cohesive growth system for fashion and beauty brands, eliminating the need for disconnected teams.
Founder Mentality
As a founder of multiple ventures, she openly discusses the challenges and choices of entrepreneurship, such as her decision to prioritize paying her team before herself.
Beauty & Fashion
Her agency is niched down to serve only fashion and beauty brands, an industry she is personally invested in as the founder of her own beauty company, Greenelle Ltd.

Media Appearances

Floryselle has no verified media appearances

Work History

12-2022
Founder & Head Strategist at Xigma Concepts
7-2022
Founder at Greenelle Ltd
4-2022
Founder, Podcast Co-Host at The Extraordinary Talk
9-2021 - 10-2022
Head of Growth and Operations at Knobin Digital
9-2021 - 9-2022
Social Media Manager at BOBINEK

Education

2018 - 2022
Bachelor of Science in Nursing from National University (PH)
2015 - 2018
Science from Manila Central University

More Information

Social Presence :

Prographics :

Exp : 4 Location : Netherlands Job Level : Leadership Designation : Founder & Head Strategist at Xigma Concepts
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Insights For Selling To Floryselle

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Hold your ground without indulging in one-upmanship
  • Speak about competitive differentiation that your product offers

DONT's

  • Don't try too hard to forge relationships with them
  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Don’t be in a rush to invite them for a social meet and greet

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Floryselle is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Floryselle

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Floryselle move?

  • They can take decisions very fast if you manage to convince them.
  • Can Floryselle take some risk or not?

  • The risks don’t matter much to them.

You And Floryselle

Personality Compatibility


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