Floryselle Pinzon Lafradez
Login to view DISC.Floryselle Pinzon Lafradez is the Founder and Head Strategist at Xigma Concepts, where she scales fashion and beauty eCommerce brands using a unified system of paid ads, content, and conversion rate optimization. Drawing on her experience as a brand owner, she provides clients a streamlined path to growth. Colleagues describe her as personable, organized, and delightful.
As an entrepreneur, Floryselle founded the beauty brand Greenelle Ltd and co-hosts "The Extraordinary Talk" podcast. She is a dedicated leader who prioritizes her team and shares insights from her non-traditional career path, which she describes as starting from scratch. Her recent speaking engagement at Buzz Business highlights her growing presence as an industry voice.
Despite her extensive expertise in digital marketing, Floryselle holds a Bachelor of Science in Nursing.
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DISC profile (public)
DISC behavioral profile
Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.
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