Floryselle Pinzon Lafradez
Commander · DISC type DFloryselle Pinzon Lafradez is the Founder and Head Strategist at Xigma Concepts, where she scales fashion and beauty eCommerce brands using a unified system of paid ads, content, and conversion rate optimization. Drawing on her experience as a brand owner, she provides clients a streamlined path to growth. Colleagues describe her as personable, organized, and delightful.
As an entrepreneur, Floryselle founded the beauty brand Greenelle Ltd and co-hosts "The Extraordinary Talk" podcast. She is a dedicated leader who prioritizes her team and shares insights from her non-traditional career path, which she describes as starting from scratch. Her recent speaking engagement at Buzz Business highlights her growing presence as an industry voice.
Despite her extensive expertise in digital marketing, Floryselle holds a Bachelor of Science in Nursing.
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They respond well to strong and respectful communication. They like to be in a position where they can control the conversation and terms. They are very proud of what they do.
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Dominance (D)
Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.
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