Folke Engholm in

Folke Engholm

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Co-Founder at Align - The Commercial Collective
📍 Shenzhen, Guangdong, China

Folke Engholm is the Founder and CEO of Viral Access and Co-Founder of Align, specializing in bridging Western and Chinese markets. With nearly two decades in Shenzhen and an MBA from Tsinghua University, he excels in social commerce and creator-led growth. People who have worked with him describe him as passionate and customer-focused.

Outside of his entrepreneurial ventures, Folke is a passionate tennis player who competed as a junior in his native Sweden. His other interests include exploring the lessons sports can teach about life, as well as playing football and volleyball. He also enjoys psychology and understanding human behavior.

His TEDx talk focuses on "Mastering the Art of Losing, " drawing parallels between competitive tennis and entrepreneurship.

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Experience
17 Years
Current Role
Co-Founder
Job Level
Leadership
Location
Shenzhen, Guangdong, China
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Folke cares about

China Go-to-Market
His career is focused on helping Western brands succeed in China and Chinese brands win in the West, leveraging nearly 20 years of on-the-ground experience in Shenzhen.
Creator Economy
As a pioneer in Asia's influencer marketing space with Viral Access, he has deep expertise in creator-led growth and social commerce strategies.
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Career

Work history

9-2025
Co-Founder
Align - The Commercial Collective
8-2015
Founder & CEO
Viral Access
8-2013
Founder & CEO
Self employed
3-2004 - 4-2006
Brand Manager
MnO International AB
1-2000 - 5-2003
Sales & Trading
Hagströmer & Qviberg
In the press

Media appearances

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Education
12-2003 - 8-2004
Master of Business Administration - MBA
Tsinghua University
2004 - 2004
Master of Business Administration (MBA)
Tsinghua University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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