Ford Wyatt

Questioner
DISC Type : c

Principal at CWT Contracting LLC

Greater Birmingham, Alabama Area, United States

Overview

Ford Wyatt is the founder of FW Consulting, where he serves as a contract CFO/COO for commercial general contractors with revenues of $20M-$100M+. He specializes in structuring financial and operational systems to support business growth and scalability. Ford holds both Project Management Professional (PMP) and Procore Certified Consultant certifications and earned his BS from The University of Alabama.



Ford is an active commercial General Contractor operator, which keeps him grounded in the daily realities of the construction industry. He focuses on building strong, manageable, and profitable businesses for his clients through hands-on, collaborative partnerships with owners and leadership teams.

Personality Overview

Cautious & Analytical

Value Seeker

Not Easily Convinced

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  It is quite likely of them to ask for pricing or other concessions. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Construction Finance
Helps general contractors gain financial clarity through tools like 13-week cash flow forecasts and improved invoicing strategies to manage accounts payable effectively.
Operational Scaling
Focuses on transitioning contractors from informal systems to structured operations, enabling them to manage increased complexity, risk, and decision load as they grow.
Accounting Software
Has a direct interest in accounting platforms and their professional application, as shown by his search for a Sage 50 Quantum Accounting consultant.

Media Appearances

Ford has no verified media appearances

Work History

4-2024 - 12-2025
Principal at CWT Contracting LLC
9-2019
Contract CFO / COO for Commercial General Contractors at FW Consulting, LLC
11-2018 - 9-2019
Scaffold Division Manager at Petrochem Insulation, Inc
1-2017 - 11-2018
President & CFO at BearWyatt, Inc.
4-2016 - 11-2016
Project Director & Controller at Main Industries

Education

Bachelor of Science - BS from The University of Alabama

More Information

Social Presence :

Prographics :

Exp : 17 Location : Greater Birmingham, Alabama Area, United States Job Level : Leadership Designation : Principal at CWT Contracting LLC
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Insights For Selling To Ford

During A Call Or A Meeting

DO's

  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Back up any claims with data and numbers
  • Tell them that you will come back if you don’t have a good answer for a question

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ford is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Ford

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Ford move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Ford take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Ford

Personality Compatibility


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