Fran Bernstein

Inspirer
DISC Type : id

Director, Marketing and Branding (Consultant) at McGraw-Hill

New York, New York, United States

Overview

Fran has no verified overview

Personality Overview

Achievment Oriented

Confident & Optimistic

Fast Adopter

They don’t mind taking a stand if they believe in something.  They usually prefer to drive the conversation. They respond well to objective pitches but also attach some value to relationships.

Topics They Care About

Fran has no verified topics they care about

Media Appearances

Fran has no verified media appearances

Work History

Director, Marketing and Branding (Consultant) at McGraw-Hill
Director, Marketing and Brand Management at S&P Global Ratings
Vice President, Marketing at Citigroup
Vice President, Creative Services at Lehman Brothers
Account Director at Albert Frank-Guenther Law, Inc. (Advertising Agency)

Education

B.A. from University at Albany

More Information

Social Presence :

Prographics :

Exp : N/A Location : New York, New York, United States Job Level : Mid-senior Designation : Director, Marketing and Branding (Consultant) at McGraw-Hill
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Insights For Selling To Fran

During A Call Or A Meeting

DO's

  • Look like someone who is on top of their game
  • Get them to a point where they are ready to bat for your product internally
  • Keep your pitch focused on the impact but insert some anecdotes into it

DONT's

  • Don't be unorganized, be prepared for the pitch
  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don’t keep repeating the same information, it could make them impatient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Fran is

  • Belief in the value of the product, relationship and a sense of accomplishment matter the most.
  • Will you ever get a clear answer from Fran

  • They are not shy of saying no if they do not develop trust in your product.

Insights For Deal Planning

    How fast (or slow) will Fran move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Fran take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Fran

Personality Compatibility


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