Fran Calvert

Evaluator
DISC Type : Cds

Head of Digital Product at Nando's UK & IRE

Greater London, England, United Kingdom

Overview

Fran has no verified overview

Personality Overview

Thorough Evaluator

Quality Focused

Hard To Convince

They are not very likely to become strong advocates of your product or service  They focus on the results, but can still be quite procedural and analytical about how to get there They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical

Topics They Care About

Fran has no verified topics they care about

Media Appearances

Fran has no verified media appearances

Work History

10-2023
Head of Digital Product at Nando's UK & IRE
9-2021 - 10-2023
Product Lead at Nando's UK & IRE
8-2019 - 9-2021
Product Manager at Nando's UK & IRE
5-2017 - 7-2019
Product Manager at ASOS.com
9-2012 - 5-2017
Digital Consultant at Deloitte Digital

Education

2007 - 2011
BSc (Hons) from Aston University
2009 - 2010
1st year of Master Grande Ecole from NEOMA Business School

More Information

Social Presence :

Prographics :

Exp : 13 Location : Greater London, England, United Kingdom Job Level : Mid-senior Designation : Head of Digital Product at Nando's UK & IRE
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Insights For Selling To Fran

During A Call Or A Meeting

DO's

  • Showcase your competitive superiority clearly when possible or address it at the minimum
  • Showcase how you can impact results but also make sure that you share detailed information too
  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.

DONT's

  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Don’t focus on relationship, focus purely on the merit of your product
  • Avoid too much small talk, just a few formal pleasantries should be fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Fran is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Fran

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Fran move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Fran take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Fran

Personality Compatibility


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