Fran Morrison
Go-getter · DISC type dWith 15 years of experience, Fran is a Brand Director specializing in challenger brands that have a meaningful mission. She builds brands by crafting their story and driving integrated campaigns. She holds a Postgraduate Diploma from the Digital Marketing Institute and has led teams at Wuffes and Estrid.
Outside of her professional life, Fran has a clear affection for dogs, as demonstrated by her recent search for a copywriter at the dog wellness company Wuffes, where she interrupted her social media feed with a puppy. Her work also suggests a strong personal value in purpose-driven initiatives.
She once created a fictional brand world in Ibiza called "Estrid’s Realm" to symbolize pleasure and connection for a summer campaign.
Read the full overview →How Fran shows up
They don’t always try to control the conversation but neither do they like yielding it fully. They can be nudged to make faster decisions by offering what they value. They respond well to confident salespeople.
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Dominance (D)
Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.
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