Fran Morrison

Go-getter
DISC Type : d

Brand Director at Wuffes

London, England, United Kingdom

Overview

With 15 years of experience, Fran is a Brand Director specializing in challenger brands that have a meaningful mission. She builds brands by crafting their story and driving integrated campaigns. She holds a Postgraduate Diploma from the Digital Marketing Institute and has led teams at Wuffes and Estrid.

Outside of her professional life, Fran has a clear affection for dogs, as demonstrated by her recent search for a copywriter at the dog wellness company Wuffes, where she interrupted her social media feed with a puppy. Her work also suggests a strong personal value in purpose-driven initiatives.

She once created a fictional brand world in Ibiza called "Estrid’s Realm" to symbolize pleasure and connection for a summer campaign.

Personality Overview

Vision Oriented

Challenger

Self-Confident

They don’t always try to control the conversation but neither do they like yielding it fully.  They can be nudged to make faster decisions by offering what they value. They respond well to confident salespeople.

Topics They Care About

Challenger Brands
States that her real passion lies with challenger brands that are shaking up tired categories with a mission that actually matters.
Brand Storytelling
Loves building brands from the inside out and turning smart, science-backed storytelling into measurable brand growth.
Integrated Campaigns
Has experience leading 360 campaigns, new product launches, and building integrated brand worlds that win customer love.

Media Appearances

Fran has no verified media appearances

Work History

11-2025
Brand Director at Wuffes
12-2024 - 11-2025
Marketing Director at Estrid
3-2024 - 1-2025
Head of Brand Marketing at Estrid
3-2021 - 5-2024
Head Of Marketing at Fluus
2-2019 - 1-2021
UK Marketing Lead - Swisse Wellness at H&H Group at H&H Group

Education

2020 - 2021
Postgraduate Diploma from Digital Marketing Institute
2005 - 2008
BA Hons from University of Leicester

More Information

Social Presence :

Prographics :

Exp : 8 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Brand Director at Wuffes
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Insights For Selling To Fran

During A Call Or A Meeting

DO's

  • Stress on the business value that your product offers
  • Highlight the competitive differentiation of your product
  • Make sure that you you respond to any queries from them quickly

DONT's

  • Do not give up if they are not convinced, try again with a different approach
  • Don't try too hard to get friendly, let it happen with time
  • Avoid repeating yourself or making generalizations

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Fran is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Fran

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Fran move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Fran take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Fran

Personality Compatibility


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