Fran Morrison in

Fran Morrison

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Brand Director at Wuffes
📍 London, England, United Kingdom

With 15 years of experience, Fran is a Brand Director specializing in challenger brands that have a meaningful mission. She builds brands by crafting their story and driving integrated campaigns. She holds a Postgraduate Diploma from the Digital Marketing Institute and has led teams at Wuffes and Estrid.

Outside of her professional life, Fran has a clear affection for dogs, as demonstrated by her recent search for a copywriter at the dog wellness company Wuffes, where she interrupted her social media feed with a puppy. Her work also suggests a strong personal value in purpose-driven initiatives.

She once created a fictional brand world in Ibiza called "Estrid’s Realm" to symbolize pleasure and connection for a summer campaign.

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Experience
8 Years
Current Role
Brand Director
Job Level
Mid-senior
Location
London, England, United Kingdom
Personality Overview

How Fran shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Fran cares about

Challenger Brands
States that her real passion lies with challenger brands that are shaking up tired categories with a mission that actually matters.
Brand Storytelling
Loves building brands from the inside out and turning smart, science-backed storytelling into measurable brand growth.
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Career

Work history

11-2025
Brand Director
Wuffes
12-2024 - 11-2025
Marketing Director
Estrid
3-2024 - 1-2025
Head of Brand Marketing
Estrid
3-2021 - 5-2024
Head Of Marketing
Fluus
2-2019 - 1-2021
UK Marketing Lead - Swisse Wellness at H&H Group
H&H Group
In the press

Media appearances

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Education
2020 - 2021
Postgraduate Diploma
Digital Marketing Institute
2005 - 2008
BA Hons
University of Leicester
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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