François Wermenlinger

Critic
DISC Type : C

Regional Sales Manager at AVI-SPL Canada

Montreal, Quebec, Canada

Overview

François is an experienced Regional Sales Manager at AVI-SPL, leading the sales team for Eastern Canada. With a background in broadcast media and audio solutions, colleagues describe him as a talented, passionate, and hard-working natural leader. He holds a Bachelors in Fine Arts from Concordia University.

Outside of work, François has a creative foundation with his degree in Fine Arts, suggesting an appreciation for artistic expression. His posts indicate he values rest, adventure, and time with family, pointing to a well-rounded personal life beyond his professional commitments.

His career uniquely blends a formal education in the arts with deep technical sales expertise in the broadcast and pro-audio industries.

Personality Overview

Information Seeker

Negotiator

Objective Thinker

It is very likely that they will negotiate pricing or other important terms.  Unless the value is proven by data, they are unlikely to value fancy features. They like to take decisions independently and do not seek others' support often.

Topics They Care About

Sales Leadership
Currently leads and manages a team of ten account managers for Eastern Canada at AVI-SPL, focusing on driving success and achieving results.
Professional Audio
Has extensive experience from his time at Sennheiser selling high-quality audio solutions for corporate integration and unified communication.
Broadcast Technology
His background includes proposing technological solutions, equipment, and software to broadcasters across Canada while at Applied Electronics Limited.

Media Appearances

François has no verified media appearances

Work History

11-2024
Regional Sales Manager at AVI-SPL Canada
3-2021 - 11-2024
Directeur de comptes / Sales Manager Eastern Canada @ Sennheiser at Sennheiser
2018 - 3-2021
Directeur de comptes / Account Manager at Applied Electronics Limited
10-2015 - 3-2021
Ventes / Sales Solutions Technologiques at Applied Electronics Limited
3-2013 - 10-2015
Conseiller aux ventes at Sonotechnique

Education

2011 - 2011
CCVM from CSI Inc.
2006 - 2009
Bachelor in Fine Arts from Concordia University

More Information

Social Presence :

Prographics :

Exp : 18 Location : Montreal, Quebec, Canada Job Level : Middle Designation : Regional Sales Manager at AVI-SPL Canada
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Insights For Selling To François

During A Call Or A Meeting

DO's

  • Tell them what ROI they can expect
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Keep some extra margin while sharing pricing, they are likely to negotiate later

DONT's

  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Do not use very emotional or colorful language

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with François is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from François

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will François move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can François take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And François

Personality Compatibility


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