Fran Wilson

Visionary
DISC Type : Ds

Chief Marketing Officer at Semarchy

Chapel Hill, North Carolina, United States

Overview

Fran has no verified overview

Personality Overview

Fast But Thoughtful

Objective Evaluator

Risk Tolerant

They exhibit a rare combination of being result-oriented but patient at the same time.  Reading between the lines and seeing beyond your words comes naturally to them. They might take some time to make their mind up but once they do, they don't change it easily.

Topics They Care About

Fran has no verified topics they care about

Media Appearances

Fran has no verified media appearances

Work History

4-2024
Chief Marketing Officer at Semarchy
3-2024
Board Advisor at GoodBards
2023
Executive Advisor at Various Companies
6-2022 - 12-2022
Chief Marketing Officer at Boomi
8-2021 - 6-2022
Senior Vice President, Global Head of Marketing at Riskified

Education

9-2021 - 11-2022
Executive Education CMO Program from Columbia University
1997 - 1999
MBA from Wake Forest University School of Business

More Information

Social Presence :

Prographics :

Exp : 36 Location : Chapel Hill, North Carolina, United States Job Level : Leadership Designation : Chief Marketing Officer at Semarchy
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Insights For Selling To Fran

During A Call Or A Meeting

DO's

  • Suggest clear next steps with confidence, don't be vague or hesitant
  • You can spend time on BANT (or other qualification methodology) but keep it to the point
  • Focus on the results that your product produces, expect some strategic questions in return

DONT's

  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them
  • Don't take their patience for granted, avoid long-winding sermons
  • Avoid putting conscious effort into relationship-building

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Fran is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Fran

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Fran move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Fran take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Fran

Personality Compatibility


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