Francesca Acquati

Questioner
DISC Type : c

Marketing Manager - BDC Manager at LOMBARDA MOTORI SPA

Greater Milan Metropolitan Area, Italy

Overview

Francesca Acquati is the Marketing and BDC Manager for the Lombarda Motori Group, a major automotive dealer in Milan. She leads a 15-person team, overseeing lead generation, lead management, digital strategy, and customer experience. A graduate of Università Cattolica del Sacro Cuore, colleagues describe her as precise and collaborative.

Outside of the automotive industry, Francesca is deeply involved in the arts. Building on her background as an art history teacher, she is the general manager and a curator for gres art 671, a cultural hub in Bergamo. She is passionate about urban regeneration through art and has been on a film festival selection committee.

She leads a dual professional life, managing marketing for a car dealership while also curating major contemporary art exhibitions.

Personality Overview

Cautious & Analytical

Not Easily Convinced

Price-Sensitive

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. They prefer to fully evaluate every situation.

Topics They Care About

Automotive Marketing
Manages all marketing and communication for the Lombarda Motori Group, supporting retail sales, service, and fleet departments with a focus on digital strategy.
Cultural Project Management
Acts as General Manager for gres art 671, an arts hub, overseeing its development from construction to public launch and programming.
Brand Experience
Focuses on creating immersive brand events, such as new vehicle launches, designed to engage customers emotionally and build lasting relationships.

Media Appearances

Francesca has no verified media appearances

Work History

7-2018
Marketing Manager - BDC Manager at LOMBARDA MOTORI SPA
Responsabile marketing at LOMBARDA MOTORI SPA
10-2016
Assistente Service e Digital Comunication at LOMBARDA MOTORI SPA
9-2011 - 1-2016
Docente at Il Melo Onlus
11-2009 - 5-2015
Responsabile Marketing e area commerciale at Aesse Forniture Industriali

Education

2013 - 2015
Laurea Magistrale LM from Università Cattolica del Sacro Cuore
2012 - 2013
Project Management from Istituto Europeo di Design

More Information

Social Presence :

Prographics :

Exp : 15 Location : Greater Milan Metropolitan Area, Italy Job Level : Middle Designation : Marketing Manager - BDC Manager at LOMBARDA MOTORI SPA
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Insights For Selling To Francesca

During A Call Or A Meeting

DO's

  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • If you have a lower priced product compared to the competition, call out the same
  • Share as much information as possible regarding your product

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Francesca is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Francesca

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Francesca move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Francesca take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Francesca

Personality Compatibility


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