Francesca Krihely-Price

Commander
DISC Type : D

Director, Global Demand Center at dbt Labs

New York, New York, United States

Overview

Francesca is the Director of Global Demand Center at dbt Labs, specializing in revenue marketing and Product-Led Growth. With a background from Oberlin College, she previously spent eight years at MongoDB, where she built the global community and developer education teams. Colleagues describe her as someone who "thinks big" and "enthusiastically attacks problems".

Beyond her primary role, Francesca is a passionate angel investor and venture scout for Spark Capital. She actively supports early-stage founders, with a focus on companies in the data space and those creating new lifestyle brands for modern parents. She has invested in herself by completing programs like Angel Track to level up her investing skills.

As a venture scout, she is specifically excited by founders who are attempting to build a product that can displace the ubiquitous Salesforce CRM.

Personality Overview

Very Quick

Candid & Clear

Risk-Taker

They do not care very much about building rapport or relationships.  They respond better to strong and respectful interactions. They put a lot of effort into ensuring personal success.

Topics They Care About

Product-Led Growth
Leads PLG and self-service initiatives at dbt Labs and has invested in companies like Pocus, a Product-Led Sales platform.
Angel Investing
Actively invests in early-stage companies and has participated in programs like Angel Track to enhance her skills as an investor.
Open Source Advocacy
Identifies as an open source advocate and has a long history of building and supporting developer communities, notably at MongoDB.

Media Appearances

Francesca has no verified media appearances

Work History

11-2025
Director, Global Demand Center at dbt Labs
5-2024 - 2-2026
Director, PLG + Self Service at dbt Labs
1-2024
Angel Investor at Swehl
6-2023 - 2-2024
Head of Marketing at Oso
10-2022
Angel Investor at 🔮 Pocus

Education

2006 - 2010
B.A. from Oberlin College
Education details unavailable from The Wheatley School

More Information

Social Presence :

Prographics :

Exp : 15 Location : New York, New York, United States Job Level : Mid-senior Designation : Director, Global Demand Center at dbt Labs
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Insights For Selling To Francesca

During A Call Or A Meeting

DO's

  • Objectively showcase the impact that your product creates
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Make sure that you circle back fast on any action items, it wins their trust

DONT's

  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Do not spend too much time focusing on product tech or features
  • Do not back off when challenged, respond with a confident, objective answer instead

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Francesca is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Francesca

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Francesca move?

  • If convinced, they can reach decisions quite fast.
  • Can Francesca take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Francesca

Personality Compatibility


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