Francesco Ghibaudo

Critic
DISC Type : C

Chief Marketing and Customer Officer at Dr. Max Italia

Bologna, Emilia-Romagna, Italy

Overview

Francesco is the Chief Marketing and Customer Officer at Dr. Max Italia, where he leads the companys omnichannel strategy and digital acceleration. Described by colleagues as dynamic, talented, and creative, he applies his extensive background in digital business and e-commerce to drive growth. He also shares his expertise as a lecturer at Bologna Business School.

Deeply interested in "everything digital, " Francescos curiosity extends to the academic fields of cognitive psychology and communication sciences. This suggests a strong desire to understand the underlying principles of human behavior, which directly informs his customer-centric marketing approach and leadership style.

Under his leadership, Dr. Max Italia was recognized by customers as the best non-food retail brand in the country.

Personality Overview

Negotiator

Objective Thinker

Precise

They don’t appreciate bells and whistles unless backed by data.  They like to do things independently and don’t look for support from others. They choose to analyze logically and value facts to emotions.

Topics They Care About

Omnichannel Experience
He focuses on integrating online and physical pharmacies to be wherever the customer wants, launching services like Click & Collect to enhance convenience.
E-commerce Growth
He has overseen a strategy that led Dr. Max's e-commerce to achieve the highest growth rate in its category in Italy.
Customer Centricity
His role as Chief Customer Officer is central to his work, with a focus on improving the customer experience through digital and loyalty programs.

Media Appearances

Francesco has no verified media appearances

Work History

4-2023
Chief Marketing and Customer Officer at Dr. Max Italia
3-2021 - 4-2023
Ecommerce Director at Dr. Max Italia
1-2018
Associate at Digital MasterMinds
3-2018 - 3-2025
Lecturer in Marketing and Digital Business at Bologna Business School
10-2017 - 3-2021
Global E-Business Manager, VP at Atlas Copco

Education

2020 - 2020
Leading Digital Acceleration from Stockholm School of Economics
Master's degree from Alma Mater Studiorum – Università di Bologna

More Information

Social Presence :

Prographics :

Exp : 16 Location : Bologna, Emilia-Romagna, Italy Job Level : Leadership Designation : Chief Marketing and Customer Officer at Dr. Max Italia
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Insights For Selling To Francesco

During A Call Or A Meeting

DO's

  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Be formal and objective, they will appreciate it more

DONT's

  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Don’t try too hard to build a relationship with them
  • Do not use very emotional or colorful language

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Francesco is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Francesco

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Francesco move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Francesco take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Francesco

Personality Compatibility


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