Francesco Ghibaudo in

Francesco Ghibaudo

Critic · DISC type C
Chief Marketing and Customer Officer at Dr. Max Italia
📍 Bologna, Emilia-Romagna, Italy

Francesco is the Chief Marketing and Customer Officer at Dr. Max Italia, where he leads the companys omnichannel strategy and digital acceleration. Described by colleagues as dynamic, talented, and creative, he applies his extensive background in digital business and e-commerce to drive growth. He also shares his expertise as a lecturer at Bologna Business School.

Deeply interested in "everything digital, " Francescos curiosity extends to the academic fields of cognitive psychology and communication sciences. This suggests a strong desire to understand the underlying principles of human behavior, which directly informs his customer-centric marketing approach and leadership style.

Under his leadership, Dr. Max Italia was recognized by customers as the best non-food retail brand in the country.

Read the full overview →
Experience
16 Years
Current Role
Chief Marketing and Customer Officer
Job Level
Leadership
Location
Bologna, Emilia-Romagna, Italy
Personality Overview

How Francesco shows up

Negotiator
Objective Thinker
Precise

They don’t appreciate bells and whistles unless backed by data. They like to do things independently and don’t look for support from others. They choose to analyze logically and value facts to emotions.

Priorities

Topics Francesco cares about

Omnichannel Experience
He focuses on integrating online and physical pharmacies to be wherever the customer wants, launching services like Click & Collect to enhance convenience.
E-commerce Growth
He has overseen a strategy that led Dr. Max's e-commerce to achieve the highest growth rate in its category in Italy.
+5 more topics Login to view topics
Career

Work history

4-2023
Chief Marketing and Customer Officer
Dr. Max Italia
3-2021 - 4-2023
Ecommerce Director
Dr. Max Italia
1-2018
Associate
Digital MasterMinds
3-2018 - 3-2025
Lecturer in Marketing and Digital Business
Bologna Business School
10-2017 - 3-2021
Global E-Business Manager, VP
Atlas Copco
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2020 - 2020
Leading Digital Acceleration
Stockholm School of Economics
Master's degree
Alma Mater Studiorum – Università di Bologna
Social presence
in
Behavioral profile

DISC profile (public)

C

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

More profiles

Discover additional public profiles from our index.

Unlock the full playbookSee exactly how to sell to Francesco. Free, 10 seconds.