Francesco is the Chief Marketing and Customer Officer at Dr. Max Italia, where he leads the companys omnichannel strategy and digital acceleration. Described by colleagues as dynamic, talented, and creative, he applies his extensive background in digital business and e-commerce to drive growth. He also shares his expertise as a lecturer at Bologna Business School.
Deeply interested in "everything digital, " Francescos curiosity extends to the academic fields of cognitive psychology and communication sciences. This suggests a strong desire to understand the underlying principles of human behavior, which directly informs his customer-centric marketing approach and leadership style.
Under his leadership, Dr. Max Italia was recognized by customers as the best non-food retail brand in the country.
Read the full overview →They don’t appreciate bells and whistles unless backed by data. They like to do things independently and don’t look for support from others. They choose to analyze logically and value facts to emotions.
Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.
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