Francesco Ghibaudo in

Francesco Ghibaudo

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Chief Marketing and Customer Officer at Dr. Max Italia
📍 Bologna, Emilia-Romagna, Italy

Francesco is the Chief Marketing and Customer Officer at Dr. Max Italia, where he leads the companys omnichannel strategy and digital acceleration. Described by colleagues as dynamic, talented, and creative, he applies his extensive background in digital business and e-commerce to drive growth. He also shares his expertise as a lecturer at Bologna Business School.

Deeply interested in "everything digital, " Francescos curiosity extends to the academic fields of cognitive psychology and communication sciences. This suggests a strong desire to understand the underlying principles of human behavior, which directly informs his customer-centric marketing approach and leadership style.

Under his leadership, Dr. Max Italia was recognized by customers as the best non-food retail brand in the country.

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Experience
16 Years
Current Role
Chief Marketing and Customer Officer
Job Level
Leadership
Location
Bologna, Emilia-Romagna, Italy
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Francesco cares about

Omnichannel Experience
He focuses on integrating online and physical pharmacies to be wherever the customer wants, launching services like Click & Collect to enhance convenience.
E-commerce Growth
He has overseen a strategy that led Dr. Max's e-commerce to achieve the highest growth rate in its category in Italy.
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Career

Work history

4-2023
Chief Marketing and Customer Officer
Dr. Max Italia
3-2021 - 4-2023
Ecommerce Director
Dr. Max Italia
1-2018
Associate
Digital MasterMinds
3-2018 - 3-2025
Lecturer in Marketing and Digital Business
Bologna Business School
10-2017 - 3-2021
Global E-Business Manager, VP
Atlas Copco
In the press

Media appearances

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Education
2020 - 2020
Leading Digital Acceleration
Stockholm School of Economics
Master's degree
Alma Mater Studiorum – Università di Bologna
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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