Francesco Naldi

Critic
DISC Type : C

Head of Engineering & Integrated Performance Global at The Social Hub (B Corp™)

Bologna, Emilia-Romagna, Italy

Overview

Francesco Naldi is the Head of Engineering & Integrated Performance at The Social Hub. A building engineer with executive education from LSE and MIT, he specializes in hospitality real estate. He leads projects from acquisition to opening, focusing on delivering lasting quality and sustainable returns while ensuring technical and aesthetic excellence.

His professional focus is deeply rooted in a personal passion for architecture, urban regeneration, and hospitality. He is driven to create spaces with purpose that enhance the guest experience and generate positive social impact. Francesco combines logical, engineering-based thinking with a creative drive for aesthetic quality and historical preservation.

He led the transformation of an abandoned urban void in Rome into The Social Hub San Lorenzo, creating a vibrant community oasis.

Personality Overview

Precise

Negotiator

Critic

They like to take decisions independently and do not seek others' support often.  Unless the value is proven by data, they are unlikely to value fancy features. It is very likely that they will negotiate pricing or other important terms.

Topics They Care About

Hospitality Real Estate
He has dedicated his career to the hospitality sector since 2014, managing the entire development lifecycle from acquisition and design to construction and opening.
Urban Regeneration
Passionate about reviving city spaces, he transformed an abandoned area in Rome into a community hub and has a background in urban consulting.
Sustainable Development
Prioritizes minimal environmental impact and sustainable returns in all his projects, aligning with his role at a certified B Corporation.

Media Appearances

Francesco has no verified media appearances

Work History

4-2025
Head of Engineering & Integrated Performance Global at The Social Hub (B Corp™)
10-2021 - 8-2025
Real Estate Development Manager at The Social Hub (B Corp™)
10-2021 - 10-2022
Real Estate Development Manager at The Student Hotel (now The Social Hub)
3-2021 - 10-2021
Project Manager at Artelia Italia
6-2020 - 3-2021
Construction Project Manager at Sintecna s.r.l.

Education

4-2024 - 6-2024
Executive Course from The London School of Economics and Political Science (LSE)
2-2023 - 6-2023
Executive Course from MIT xPRO

More Information

Social Presence :

Prographics :

Exp : 14 Location : Bologna, Emilia-Romagna, Italy Job Level : Mid-senior Designation : Head of Engineering & Integrated Performance Global at The Social Hub (B Corp™)
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Insights For Selling To Francesco

During A Call Or A Meeting

DO's

  • Don’t forget to mention how you compare to competition on both features and pricing
  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories

DONT's

  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Make extra effort to not seem pushy or confrontational
  • Don’t try too hard to build a relationship with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Francesco is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Francesco

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Francesco move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Francesco take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Francesco

Personality Compatibility


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