Francis Laud

Observer
DISC Type : ci

Chief Financial Officer UK at G's Group

Cambridge, England, United Kingdom

Overview

Francis Laud is a highly effective Chief Financial Officer with over 20 years of experience leading finance functions within large, family-owned businesses. He specializes in delivering strategic outcomes, M&A, and developing high-performing teams, particularly within fast-growth environments in the FMCG and automotive sectors.

Outside of work, Francis is a football enthusiast, both on the pitch and as a spectator. He enjoys the unique experience of watching games abroad when traveling for work. He also shows a keen interest in professional development, psychometric tools, and mentoring colleagues.

He once traveled to Spain for work and made time to watch a Real Murcia v Real Betis game, embracing the different matchday experience.

Personality Overview

Assertive

Example Seeker

Value Driven

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They are generally strong communicators and are not easy to convince. They are likely to ask many questions and look heavily for supporting information.

Topics They Care About

Financial Transformation
Currently leading a project at G's Group to standardize and automate financial reporting and reconciliation by implementing new API solutions and moving away from manual spreadsheets.
ESG & Sustainability
Actively promotes his company's ESG report, highlighting teamwork, safety, nurturing nature, emissions reduction, and creating a legacy in food production.
Corporate Finance
Has extensive experience in managing M&A, venture capital portfolios, subsidiary IPOs, and debt financing from his time at Marshall Group.

Media Appearances

Francis has no verified media appearances

Work History

6-2022
Chief Financial Officer UK at G's Group
9-2020 - 2-2021
Interim Finance Director - Marshall Aerospace and Defence at Marshall of Cambridge (Holdings) Ltd
5-2016 - 6-2022
Finance Director - Marshall Ventures & GFC - Marshall Group at Marshall of Cambridge (Holdings) Ltd
7-2013 - 4-2016
Group Financial Controller - Marshall Group at Marshall of Cambridge (Holdings) Ltd
1-2005 - 3-2015
Finance Director - Marshall Motor Holdings at Marshall Motor Group

Education

1997 - 1997
Accounting and Finance from ACCA
9-1986 - 6-1988
Business and Finance from Huntingdonshire Regional College

More Information

Social Presence :

Prographics :

Exp : 35 Location : Cambridge, England, United Kingdom Job Level : Leadership Designation : Chief Financial Officer UK at G's Group
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Insights For Selling To Francis

During A Call Or A Meeting

DO's

  • Invite them for a social do but don’t rely solely on the relationship
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.
  • Persuade objectively how your product will help them achieve their goals

DONT's

  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t brush off any concerns, take all questions seriously
  • Avoid making offhand commitments

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Francis is

  • Proven value, strong testimonials are important to them, relationships will have some weightage.
  • Will you ever get a clear answer from Francis

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Francis move?

  • They like to analyze well and then make their decisions.
  • Can Francis take some risk or not?

  • They evaluate their decisions systematically and are less likely to take risks.

You And Francis

Personality Compatibility


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