Robert Ford

Evaluator
DISC Type : DCs

Chief Strategy Officer (CSO) at CoreStack

Redmond, Washington, United States

Overview

Robert has no verified overview

Personality Overview

Thorough Evaluator

Quality Focused

Fast But Analytical

They are not very likely to become strong advocates of your product or service  They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

Robert has no verified topics they care about

Media Appearances

Robert has no verified media appearances

Work History

5-2022
Chief Strategy Officer (CSO) at CoreStack
4-2019
Chief Executive Officer (CEO) & Founder at The Ford Consultancy Group
10-2019 - 5-2022
Chief Information Officer (CIO) at Northwest University
5-2017 - 3-2019
Digital Enterprise Strategist at Microsoft
7-2014 - 4-2017
Snr. Director IT Strategic Marcom and IT Showcase at Microsoft

Education

Chief Strategy Officer from National University of Singapore
AI Business Strategy from MIT Sloan Executive Education

More Information

Social Presence :

Prographics :

Exp : 19 Location : Redmond, Washington, United States Job Level : Leadership Designation : Chief Strategy Officer (CSO) at CoreStack
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Insights For Selling To Robert

During A Call Or A Meeting

DO's

  • Showcase your competitive superiority clearly when possible or address it at the minimum
  • Help them see both - the ‘big picture’ impact and the ROI of the investment
  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.

DONT's

  • Avoid too much small talk, just a few formal pleasantries should be fine
  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Avoid making strong statements, instead invite them to agree with you by asking them questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Robert is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Robert

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Robert move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Robert take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Robert

Personality Compatibility


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