Francisco Javier Hoffmann Mora

Questioner
DISC Type : c

Gerente de unidad de negocios at SFX Servicios Farmaceuticos

Chile

Overview

Francisco Javier Hoffmann Mora is a senior executive with over 10 years of experience leading commercial areas in the pharmaceutical and specialized retail industries, currently serving as Gerente de unidad de negocios at SFX Servicios Farmaceuticos. He excels in managing complex business units and executing regional strategies.

He has a strong interest in health innovation, sharing experiences on related podcasts, and actively engaging with customers and patients in the retail pharmacy sector. Francisco also supports initiatives focused on customer loyalty and service improvement.

He holds an MBA from Universidad Mayor and has experience reporting to international structures.

Personality Overview

Not Easily Convinced

Cautious & Analytical

Price-Sensitive

They are more likely than others to negotiate on pricing and terms.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Health Innovation
Francisco recently shared his experiences in the health and innovation world on a podcast, indicating a strong interest in this evolving field.
Retail Pharmacy Strategy
With extensive experience at Farmacias Ahumada and SFX Servicios Farmaceuticos, he focuses on sales, margin, and promotional planning for pharmacy businesses.
Customer Loyalty Programs
He was instrumental in developing the "Programa Familia Ahumada, " highlighting his commitment to customer retention and engagement.

Media Appearances

Francisco has no verified media appearances

Work History

1-2026
Gerente de unidad de negocios at SFX Servicios Farmaceuticos
4-2023 - 8-2025
Gerente Comercial at Farmacias Ahumada
5-2022 - 5-2023
Gerente Comercial Farma at Farmacias Ahumada
6-2021 - 5-2022
Gerente Unidad de negocio Farma Rx Otc at Farmacias Ahumada
7-2015 - 2-2019
Key Account Manager Retail at Sanofi

Education

2018 - 2020
Master of Business Administration - MBA from Universidad Mayor
2016 - 2016
Diplomado en Gestión Comercial y ventas from Universidad Mayor

More Information

Social Presence :

Prographics :

Exp : 17 Location : Chile Job Level : N/A Designation : Gerente de unidad de negocios at SFX Servicios Farmaceuticos
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Insights For Selling To Francisco Javier

During A Call Or A Meeting

DO's

  • Tell them that you will come back if you don’t have a good answer for a question
  • Share as much information as possible regarding your product
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t overhype the product/pitch, keep it measured
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Francisco Javier is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Francisco Javier

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Francisco Javier move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Francisco Javier take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Francisco Javier

Personality Compatibility


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