Francisco Van Zeller

Commander
DISC Type : D

Chief Marketing Officer at Netwealth

London, England, United Kingdom

Overview

Francisco is the Chief Marketing Officer at Netwealth, a wealth fintech he helped scale to over £1. 4bn in client assets. An INSEAD MBA graduate, his background includes leading Samsungs digital strategy across Europe. Colleagues describe him as a visionary, strategic, and diligent marketing leader.

Outside of his executive role, Francisco is an active sports enthusiast. He is passionate about bodyboarding and also enjoys playing racquet sports, specifically tennis and padel, showcasing a clear interest in both water and court-based activities.

He successfully co-founded and exited Iberia’s largest online survey company, Netsonda, at a 10x EBITDA valuation.

Personality Overview

Decisive

Impact-Driven

Candid & Clear

They prefer to move quickly, and expect the same from others.  They are less concerned about the product and more about its potential impact. They respond better to strong and respectful interactions.

Topics They Care About

Fintech Growth
As CMO, he has been instrumental in scaling Netwealth from £0 to over £1. 4bn in client assets, demonstrating deep expertise in acquiring high-net-worth individuals.
Data-Driven Marketing
He emphasizes leveraging data and automation to drive growth, a core part of his strategy in both startup and large corporate environments like Samsung.
Brand Building
His career highlights a focus on establishing strong brands, from launching Samsung's first European e-commerce platform to building the Netwealth brand from the ground up.

Media Appearances

Francisco has no verified media appearances

Work History

4-2016
Chief Marketing Officer at Netwealth
4-2024
Contributor at The CMO Circle
10-2020
Advisor, shareholder at Netsonda
10-2014 - 3-2016
Chief Marketing Officer at Rentify
7-2011 - 10-2014
Head of Digital Marketing (Director) at Samsung Electronics

Education

2008 - 2008
MBA from INSEAD
BA from Católica Lisbon School of Business and Economics

More Information

Social Presence :

Prographics :

Exp : 16 Location : London, England, United Kingdom Job Level : Leadership Designation : Chief Marketing Officer at Netwealth
URL has been copied!

Insights For Selling To Francisco

During A Call Or A Meeting

DO's

  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Hold your ground without indulging in one-upmanship
  • Objectively showcase the impact that your product creates

DONT's

  • Do not spend too much time focusing on product tech or features
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Avoid being too verbose

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Francisco is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Francisco

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Francisco move?

  • If convinced, they can reach decisions quite fast.
  • Can Francisco take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Francisco

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.