Francisco Van Zeller in

Francisco Van Zeller

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Chief Marketing Officer at Netwealth
📍 London, England, United Kingdom

Francisco is the Chief Marketing Officer at Netwealth, a wealth fintech he helped scale to over £1. 4bn in client assets. An INSEAD MBA graduate, his background includes leading Samsungs digital strategy across Europe. Colleagues describe him as a visionary, strategic, and diligent marketing leader.

Outside of his executive role, Francisco is an active sports enthusiast. He is passionate about bodyboarding and also enjoys playing racquet sports, specifically tennis and padel, showcasing a clear interest in both water and court-based activities.

He successfully co-founded and exited Iberia’s largest online survey company, Netsonda, at a 10x EBITDA valuation.

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Experience
16 Years
Current Role
Chief Marketing Officer
Job Level
Leadership
Location
London, England, United Kingdom
Personality Overview

How Francisco shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Francisco cares about

Fintech Growth
As CMO, he has been instrumental in scaling Netwealth from £0 to over £1. 4bn in client assets, demonstrating deep expertise in acquiring high-net-worth individuals.
Data-Driven Marketing
He emphasizes leveraging data and automation to drive growth, a core part of his strategy in both startup and large corporate environments like Samsung.
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Career

Work history

4-2016
Chief Marketing Officer
Netwealth
4-2024
Contributor
The CMO Circle
10-2020
Advisor, shareholder
Netsonda
10-2014 - 3-2016
Chief Marketing Officer
Rentify
7-2011 - 10-2014
Head of Digital Marketing (Director)
Samsung Electronics
In the press

Media appearances

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Education
2008 - 2008
MBA
INSEAD
BA
Católica Lisbon School of Business and Economics
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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