Franck MARTI

Critic
DISC Type : C

Responsable activités électronique, informatique industrielle et cybersécurité at Médiane Système

Greater Lyon Area, France

Overview

Franck Marti is the Business Manager for electronics, industrial IT, and cybersecurity activities at Médiane Systèmes Lyon agency. With a background as a developer and project manager, he now leads engineering initiatives for industrial accounts in the Auvergne-Rhône-Alpes region, drawing on his education from INSA Lyon and emlyon business school.

He values professional networking, describing industry events as rich in exchanges and new connections. Franck shows great pride in his teams accomplishments, publicly celebrating their successes and the collaborative effort behind them. He is also actively involved in attracting new talent to his company.

Francks team dedicated over two years to a cybersecurity project which resulted in a prestigious award for a colleague.

Personality Overview

Information Seeker

Precise

Critic

It is very likely that they will negotiate pricing or other important terms.  They prefer to do logical analysis and value evidence over emotions. Unless the value is proven by data, they are unlikely to value fancy features.

Topics They Care About

Industrial Cybersecurity
His role explicitly includes responsibility for cybersecurity, and he recently celebrated his team's success on a major, multi-year project in this specific field.
Embedded Systems
His specializations and his company's core focus in the Lyon region are in electronics and embedded software for industrial clients.
Talent Recruitment
He actively promotes recruitment events for his company, indicating a focus on attracting and hiring new engineering talent in the Lyon area.

Media Appearances

Franck has no verified media appearances

Work History

1-2012
Responsable activités électronique, informatique industrielle et cybersécurité at Médiane Système
1-2009 - 5-2010
Chargé de clients at iMDEO
1-2005 - 12-2008
Chef de projets at iMDEO
1-1999 - 3-2003
Développeur at SINFOR Rhone Alpes

Education

2003 - 2004
Mastere IMSI from emlyon business school
2003 - 2004
Mastere IMSI from INSA Lyon - Institut National des Sciences Appliquées de Lyon

More Information

Social Presence :

Prographics :

Exp : 23 Location : Greater Lyon Area, France Job Level : N/A Designation : Responsable activités électronique, informatique industrielle et cybersécurité at Médiane Système
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Insights For Selling To Franck

During A Call Or A Meeting

DO's

  • Be formal and objective, they will appreciate it more
  • Be ready for penetrating questions and critical examination of your pitch
  • Keep some extra margin while sharing pricing, they are likely to negotiate later

DONT's

  • Don’t try too hard to build a relationship with them
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Don’t try to give too many examples of other users, they like to make their own decisions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Franck is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Franck

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Franck move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Franck take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Franck

Personality Compatibility


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